IBC2026 Conference Agenda

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10:25
  1. IBC Conference Welcome
    Conference Room 1
    5 mins
     
    Speakers
    Sasha Twining
    Sasha Twining, Host - Conference Host
10:30
  1. Disrupt, Innovate, Create: How to embrace AI
    Conference Room 1
    40 mins
    AI is rapidly becoming a powerful force in the creative industries transforming how stories are written, content is produced, and ideas are brought to life. But as generative tools become more advance ...
    Moderator
    Sasha Twining
    Sasha Twining, Host - Conference Host
    Keynote
    Eline van der Velden
    Eline van der Velden, Founder and CEO - Particle 6
    Tilly Norwood
    Tilly Norwood, AI Superstar - Particle 6
11:10
  1. The Power of Collaboration: Broadcasters and YouTube
    Conference Room 1
    30 mins
    As viewing habits evolve, broadcasters are looking beyond traditional platforms to reach audiences where they are. YouTube offers powerful opportunities for discovery, engagement, and new revenue. Thi ...
    Speakers
    Mahesh Bhalerao
    Mahesh Bhalerao, Regional Director Product Partnerships - YouTube
11:40
  1. Networking Break
    Conference Room 1
    30 mins
     
12:10
  1. Live Sports at Scale: Redefining the art of the possible
    Conference Room 1
    40 mins
    Live sports remains the ultimate test for modern media and technology and in 2026 broadcasters have had to rise to the challenge. As audiences grow globally and expectations for seamless, real-time ex ...
    Moderator
    Frank Dunne
    Frank Dunne, Editor at Large - SportBusiness
    Speakers
    Oscar Sanchez
    Oscar Sanchez, Head of Host Broadcast Production - FIFA
    Yiannis Exarchos
    Yiannis Exarchos, CEO - OBS
12:50
  1. Fireside Chat: The New Playbook for Sports: AI, data, fans and rights
    Conference Room 1
    40 mins
    The sports industry is being transformed in real time. AI and advanced data are changing everything from performance analysis to personalized fan experiences, while new platforms are reshaping how aud ...
    Moderator
    Frank Dunne
    Frank Dunne, Editor at Large - SportBusiness
    Speakers
    Francisco Atunez
    Francisco Atunez, Chief Content Officer - Liga Portugal
    Guy-Laurent Epstein
    Guy-Laurent Epstein, Executive Director of Marketing - UEFA
13:30
  1. Lunch
    Conference Room 1
    60 mins
     
14:30
  1. Television’s Great Rewiring: Strategy, policy and audience enjoyment in the all-IP era
    Conference Room 1
    45 mins
    A new settlement is approaching for how television is distributed, found, trusted, regulated and paid for. This discussion will draw out the key issues arising from the move to IP and the use of AI ac ...
    Panellist
    Rebecca Hanson
    Rebecca Hanson, Director-General - North American Broadcasters Association (NABA)
    Richard Lindsay-Davies
    Richard Lindsay-Davies, Chief Executive Officer - Digital Television Group (DTG)
15:15
  1. Panel: Choice, Curation and Context? What do audiences want, from where and how?
    Conference Room 1
    45 mins
    Today’s audiences face more choice and more complexity than ever before. With content spread across platforms, devices, and subscription models, expectations for seamless, personalised experiences con ...
    Moderator
    Mary Ann Halford
    Mary Ann Halford, Principal - Halford Media Advisory
    Panellist
    Chris Gregory
    Chris Gregory, Head of Content Development - Samsung TV Plus
    Jane Stiller
    Jane Stiller, Chief Viewing Officer - ITV
    Marion Rathmann
    Marion Rathmann, Group VP Content and Programming Networks - Warner Bros. Discovery
    Sarah Milton
    Sarah Milton, Chief Product Officer - Freely
16:00
  1. Networking Break
    Conference Room 1
    20 mins
     
16:20
  1. Presentation: Fandom First: How are alliances expanding reach and retention?
    Conference Room 1
    25 mins
    For broadcasters, fandom-first strategies mean thinking beyond their own channels. Strategic alliances with other networks, influencers, or content partners allow broadcasters to expand their footprin ...
    Speakers
    Simon Clarke
    Simon Clarke, Director of Digital, Bluey - BBC Studios Digital Brands
16:45
  1. Keynote: Too Big to Compete? Media Consolidation in 2026
    Conference Room 1
    30 mins
    More media companies will be turning to different flavours of consolidation to scale and get ahead in a rapidly evolving industry. Whether they are entering bold joint ventures, divesting businesses, ...
    Keynote
    Claire Enders CBE
    Claire Enders CBE, Group VP Content and Programming Networks - Enders Analysis
09:55
  1. IBC Conference Welcome Day 2
    Conference Room 1
    5 mins
     
    Speakers
    Sasha Twining
    Sasha Twining, Host - Conference Host
10:00
  1. CTO Perspectives - how AI is reshaping the business of media?
    Conference Room 1
    45 mins
    From personalised content discovery to automated production workflows, AI is rapidly transforming the media and broadcast landscape. In this session, leading CTOs will share how they’re leveraging mac ...
    Moderator
    Laurent Colombani
    Laurent Colombani, Partner - Bain & Company
    Speakers
    Phil Wiser
    Phil Wiser, CTO - Paramount
    Sotiris Salamouris
    Sotiris Salamouris, CTO - OBS
11:15
  1. Networking Break
    Conference Room 1
    30 mins
     
11:45
  1. The Creator Economy Rules
    Conference Room 1
    30 mins
    Media mapper, Webby Winner, and professional provocateur Evan Shapiro will detail Media's New Rules - how The Creator Economy has taken over the global business of culture and why mainstream media mus ...
    Speakers
    Evan Shapiro
    Evan Shapiro, Media Cartographer - ESHAP
12:15
  1. Panel: The Winners and Losers in the Creator Economy: Can MSM Compete? Or are Creators the New Media Elite?
    Conference Room 1
    45 mins
    An all-star panel of big brains debates the future of media - is it all about creators, or will the mainstream media giants push back? As the space matures, opportunities are growing, but so are the c ...
    Moderator
    Evan Shapiro
    Evan Shapiro, Media Cartographer - ESHAP
    Panellist
    Helen O’Donnell
    Helen O’Donnell, Interim VP. Content & Creators - BBC Studios Digital Brands
    Sami Qasem
    Sami Qasem, Director of Creator and Content Partnerships - Tubi
    Tim Haubeil
    Tim Haubeil, Channel Director - Sidemen Entertainment
    Will Pithers
    Will Pithers, Strategic Partner Manager, Sport - META
13:00
  1. Lunch
    Conference Room 1
    60 mins
     
14:45
  1. Panel: Striking the balance between global and local
    Conference Room 1
    45 mins
    As audiences fragment and competition intensifies, broadcasters face a defining challenge: scale globally or win locally? Increasingly, the answer is both - and partnerships are the bridge. From globa ...
    Moderator
    Marion Ranchet
    Marion Ranchet, Founder - Streaming Made Easy
    Panellist
    Jill Kellie
    Jill Kellie, VP Commercial Strategy, Commercial and International - Fremantle
    Joan Cruells
    Joan Cruells, VP Partnerhips and Growth - Viaplay
    Liz Riemersma
    Liz Riemersma, Vice President - Strategy, Business Development & International - Sling TV
15:30
  1. Networking Break Sat 2
    Conference Room 1
    20 mins
     
15:50
  1. Panel: Brands as Media: Reinventing the relationship between content and advertising
    Conference Room 1
    40 mins
    Brands are no longer just advertisers - they’re becoming publishers, creators, and media platforms in their own right.. As audiences tune out traditional ads and seek authentic storytelling, the line ...
    Moderator
    Mary Ann Halford
    Mary Ann Halford, Principal - Halford Media Advisory
    Panellist
    Carlotta Rossi Spencer
    Carlotta Rossi Spencer, Head of Branded Entertainment - Banijay
    Gau Narayanan
    Gau Narayanan, MD Europe - Vice Media Group
    Ksenija Kozenkova
    Ksenija Kozenkova, Head of non-standard Media Partnerships & Innovation - Vinted
    Noëlla Neffati
    Noëlla Neffati, Director of Sport and Entertainment - M&C Saatchi Sport and Entertainment Europe
16:30
  1. Panel: Winning in the Attention Economy: The rise of Microdrama
    Conference Room 1
    40 mins
    Content is everywhere but our attention spans are not keeping up. The question isn’t just what content to create, but how to capture attention in an increasingly competitive landscape. Short-form cont ...
    Moderator
    Maria Rua Aguete
    Maria Rua Aguete, Global Head of Media & Entertainment - Omdia
    Panellist
    Anatolii Kasianov
    Anatolii Kasianov, Co-Founder and Co-CEO - HOLYWATER TECH
10:25
  1. IBC Conference Welcome Day 3
    Conference Room 1
    5 mins
     
    Speakers
    Sasha Twining
    Sasha Twining, Host - Conference Host
10:30
  1. Keynote: Innovating to Deliver the News of Tomorrow
    Conference Room 1
    30 mins
    There is not doubt that technology is transforming the news industry through artificial intelligence, social media, and digital platforms. In this session we examine how artificial intelligence, socia ...
    Speakers
    Alex Charalambides
    Alex Charalambides, SVP and CTO - CNN
11:00
  1. Panel: Security, Authenticity and Provenance: How can we trust the content we have now and in the future?
    Conference Room 1
    45 mins
    Security now more than ever is an essential pillar for the future of broadcast media.  Authenticity and provenance can no longer be assumed, they must be proven. This session will explore strategies t ...
    Panellist
    Jose Ignacio Carrillo de Aibornoz
    Jose Ignacio Carrillo de Aibornoz, Audio Visual Anti Fraud - LALIGA
    Toby Scales
    Toby Scales, CISO Media and Entertainment - Google
11:45
  1. Networking Break
    Conference Room 1
    15 mins
     
12:00
  1. Panel: Technology Fit for The New Era of Broadcasting
    Conference Room 1
    45 mins
    How do you keep innovating when technology moves at such a pace? How do you build a new platform and lean into emerging technology that are right for the needs of your content and your audience? We br ...
    Moderator
    Rob Ambrose
    Rob Ambrose, Co-Founder - Caretta Research
    Panellist
    Rajat Nigam
    Rajat Nigam, Head of Media Technology & Operations - JioStar
    Samir Ahmed
    Samir Ahmed, SVP Engineering - Crunchyroll
12:45
  1. Lunch
    Conference Room 1
    60 mins
     
13:45
  1. Case studies: Applying AI: Predictive, generative or agentic?
    Conference Room 1
    75 mins
    AI has undoubtedly been one of the most hyped technologies in recent years - and while the buzz is justified in many ways, the reality is more nuanced. The technology is already delivering tangible va ...
    Moderator
    Maureen Kerr
    Maureen Kerr, Partner - Kerr & Partners
    Panellist
    Alex Serdiuk
    Alex Serdiuk, CEO & Co-Founder - Respeecher
    Carsten Mönning
    Carsten Mönning, VP Technology - Bertelsmann Corporate Tech & Data and Bertelsmann AI Hub Lead
    Tim Forrest
    Tim Forrest, Head of Content Delivery and Commercial Innovation - ITN

 

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