Lee Marshall

Lee Marshall is Director of Product (Growth) at ITV, co-leading strategy and execution for ITVX alongside Steve Forde. Building his early career around agile product operations, tech leadership, and analytics transformation, Lee went on to serve as Product Director for BritBox, overseeing the platform's product experience, direct-to-consumer capabilities, and subscription ecosystem.
At ITV, Lee oversees platform growth—spanning inward journeys, e-commerce, subscription VOD, sign-up, data infrastructure and marketing journeys. Following record-breaking streaming performance during major live events like the World Cup, Lee is now co-leading ITVX's next phase of innovation: including AI transformation across the product development process that incorporates AI-native workflows, LLM-powered semantic content discovery, and machine-learning signals across ITVX's viewer data ecosystem.