Lee Marshall

Lee and Steve are the driving force behind ITVX. Co-leading strategy and execution of ITVX, the UK's largest commercial broadcaster streaming platform.
Since launching ITVX in 2022, Lee and Steve have driven above-market growth year after year, steering the end-to-end innovation behind the platform, spanning app experience, video technology, data infrastructure, subscription and transaction commerce, and advertising experience.
Lee and Steve are now leading ITV's next evolution of ITVX. Coming off a record-breaking World Cup, they are moving into new content discovery experiences and an AI transformation in product and technology, integrating AI-native workflows, building LLM-powered semantic content understanding, and extending machine-powered signals within ITVX's viewer data platforms to shape discovery and engagement in the years ahead.
Between them, Lee and Steve represent a rare combination: deep expertise within commercial broadcasting, a shared instinct for building long-term customer value, and a restless drive to keep reinventing what ITV's streaming platform can be.