Sarah Milton

Sarah Milton

All 4 Head of Product, Channel 4
United Kingdom
As Head of Product Sarah is responsible for award-winning digital product All 4, the home of Channel 4's video on demand proposition. Sarah oversaw the successful product launch of All 4 in 2015 and has since led a wide-ranging programme of continued product improvements, delivering pioneering advances in personalisation alongside a comprehensive overhaul of the user experience on the big screen. More than 15m viewers are now registered with All 4– including more than half of all 16-34 year olds in the UK. It is available on more than 20 different platforms, including mobiles, tablets, smart TVs, and games consoles. Sarah joined Channel 4's Strategy team in 2004 and was part of the launch team for the ground-breaking 4oD, initially responsible for the content proposition across all online and TV platforms and then as Head of VOD. Prior to working at Channel 4, Sarah worked in business development at ITV and at online start-up Webrewards. She began her career as a strategy consultant at McKinsey & Co, having graduated with a degree in Economics from Cambridge University She lives in St Albans with her architect husband and three young children.
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


IBC Technical Supporters

IBC would like to thank our Technical Supporters: