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Exhibitor Steering Group

Exhibitor Steering Group – Chair Transition Update

After nearly three years as Chair, Lisa Collins will be stepping down from the role. Lisa has been instrumental in strengthening the Steering Group’s purpose and impact, helping to build a forum that is genuinely valued by exhibitors and by the IBC team.

Key achievements during Lisa’s tenure include:

  • Establishing the Steering Group as a trusted, two-way dialogue between exhibitors and IBC
  • Driving greater diversity and inclusion within the group’s composition and discussions
  • Providing consistent, constructive input across strategy, operations and exhibitor experience
  • Ensuring exhibitor voices were clearly represented during periods of change and growth

We are extremely grateful to Lisa for her leadership, commitment and support of IBC.

New Chair and Next Phase

From 2026, Jamie Trevor, Exhibitor Operations Manager, IBC will take on the role of Chair. Jamie is already an active and respected member of the Steering Group and brings strong operational insight alongside a deep understanding of exhibitor needs.

Jamie will be responsible for shaping the next stage of the Exhibitor Steering Group, with a renewed focus on structured contribution and strategic alignment. This will include the introduction of Steering Group Champions, with members supporting specific areas such as:

  • Audience growth and new markets
  • ESG and sustainability initiatives
  • Operational challenges and opportunities

This evolution is designed to ensure the Steering Group remains forward-looking, actionable, and closely aligned with IBC’s strategic priorities as we move into 2026.

Sanjay 

Kirimanjeshwar

Amagi, Head of Global Marketing

Linkedin

Ken Murray

MediaKind, Head of Global Events

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Margot Ouali

Appear, Marketing Manager

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Dorota Bouskela

ATEME

Elodie Levrel

Broadpeak, Marketing & Communications - Media Solutions

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Leanne Tomlin

Pixit Media, Global Marketing Director

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Martin Bennett

Audiotonix, Marketing

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Mark Birchall

Tradefair, Managing Director

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Idil Findikoglu

Irdeto, Global Marketing Director

Elizabeth Utting

Zixi

Dora Voicu

Agama

Alison Pavitt

Blue Lucy

Noa Gal

Viaccess-Orca

Christelle Gental

Friend MTS, Head of Marketing & Communications

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Lauren Myers

Ross Video, Director of Marketing

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Yaya Selva

Net Insight, Global Marketing Director

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Thomas Gunkel

Skyline Communications, Marketing Director, Broadcast

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Manuel Grund

Tools on Air

Top Tips from our Exhibitor Steering Group

  • “Often visitors to your booth don’t have time to sit through a full demo or detailed presentation. That’s when the power of 3 comes in. Make sure your team is briefed on 3 key points about your company, your new product, or your way of working that they can communicate confidently in even the shortest interactions.”
    Alison Pavitt
  • “Don’t Be Afraid to Network! Everyone, old and new, is here to learn and meet people in the flesh. That’s the point of the show, so to get the most out of it, talk to as many relevant people as possible. There are no stupid questions (well almost..) and 99.9% of the time people are very welcoming and inclusive. Dive in!”
    Martin Bennett
  • “Use Face-to-Face time wisely - you’ve probably been talking to customers for months over emails and calls. IBC is your chance to bring those discussions to life—introduce them to your team, deepen the conversation, and move things forward in a way that’s hard to do remotely.”
    Yaya Selva
  • "Ensure your team is aligned on key messages and business objectives ahead of the show. Brief your commercial team with talking points tailored to different stakeholder groups (customers, partners, media, analysts) ensuring they can deliver impactful messages that will stick in people's minds."
    Margot Ouali
  • “In preparation for the show, take advantage of the IBC team’s webinars and Monthly Event Updates—they’re packed with valuable insights. These, combined with the IBC app for your mobile phone, form a solid game plan for scheduling meetings and finding your way around.”
    Manuel Grund
  • "Pre-fill your dance card - One of the top ways to optimize success is to prearrange as many meetings as possible. Engage your sales team and support an efficient meeting booking system. If budget allows, meeting rooms provide the perfect setting for more complex conversations, negotiations and more."
    Elizabeth Utting-Quereuil
  • "Beat the Traffic – Bike to IBC! Skip the queues and rent a bike for a fresh, fast ride to RAI Amsterdam. A true Amsterdam experience! Hotels too expensive? – Book in Nearby Cities! Save on hotels by staying in areas like Hoofddorp, Amstelveen, or Haarlem—all easy access to RAI Amsterdam. Affordable, convenient, and stress-free!"
    Idil Findikoglu
  • “Time press announcements wisely. If you have major news, especially customer announcements, release them in the weeks leading up to IBC to maximize visibility. Engage with key industry journalists early and ensure the right people are available for interviews.”
    Gal Noa
  • "Don't let your contacts get cold - follow up on the same day, ideally in the following two hours, with a personalised message. Marketing is all about immediacy!"
    Christelle Gental
  • "Be sure you debrief at the end of the day before the evening’s networking kicks in. Sharing what you’ve learned and workshopping the next steps is time well spent, preferably with an adult beverage!"
    Alison Pavitt
  • "Don’t treat IBC as a One-Off event! If you’re launching something new, don’t wait until the show to start talking about it. Build the conversation beforehand so IBC becomes the moment everything comes together, not the starting point."
    Yaya Selva
  • "Get your IBC playlist ready! Tradeshows like IBC are full-on and take it out of you mentally and physically. Make sure you get some time to yourself. For me, it’s the walk-in or after the show, and always with a classic album I need to rediscover."
    Martin Bennett
  • "Talk to media - Shows are an anchor point for trade publications, so whether your audience is present at the show or not a solid PR outreach makes all the difference. Your PR team should have a packed schedule and utilize key personnel to amplify your message."
    Elizabeth Utting-Quereuil
  • “Maximize visibility before, during, and after IBC. Use PR, social media channels and direct outreach to create engagement ahead of the show. During the event, encourage live updates from your team - people want to connect with your brand. Post-show, follow-up promptly with leads - timely engagement increases your chances of converting interest into real business opportunities."
    Margot Ouali
  • “Be sure to grab your complimentary GVB public transport pass at any IBC information point, granting you free public transportation on the GVB network around Amsterdam over the show dates.”
    Manuel Grund
  • "Make the most of in-person networking. Pre-scheduled meetings are great, but leaving room for spontaneous conversations can lead to unexpected opportunities."
    Gal Noa
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