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Key Topics

Shaping The Future

At IBC2025, we will once again delve into six essential topics: Artificial Intelligence, Cloud Computing, Advertising Technology, OTT & Streaming, Connected Technologies, and Immersive Technology. Each topic has been carefully chosen to reflect the critical advancements and trends that are transforming broadcasting and content creation. View the IBC2025 Content Programme

Our IBC2025 content programme will champion new technologies, shape future business models, and shine a light on the creative innovations that broaden the horizons of media and entertainment. 

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IBC2025 Core Content Topics

This year, our Content Programme provided insight into the most pivotal and transformative topics shaping the global media and entertainment landscape. Explore the cutting-edge advancements and critical insights across six primary areas:

Artificial Intelligence

Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment covered AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.

OTT & Streaming

OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlighted trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.

Cloud

Cloud technology is crucial for broadcasters seeking flexibility and innovation. We discussed how it supports secure content storage, on-demand resource access, and seamless collaboration, transforming content distribution and remote production processes.

Connected Technology

Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explored the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.

Adtech

Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.

Immersive Technology 

Immersive tech, including VR, AR, and MR, is opening new storytelling dimensions and engaging viewers like never before. Discover how these technologies offer compelling, immersive content experiences, from live events to narrative storytelling.

★ IBC Conference ★

Streaming at scale to millions of viewers concurrently; AI taking centre stage to drive efficiency and innovation; ecosystems, collaborations and value chains shifting - this is broadcasting in 2025 and it’s showing no sign of losing momentum.

With disruption now the new normal, the industry is transforming at breakneck speed and broadcasters need to fundamentally rethink how they create, deliver and monetize content in an era where viewing habits change as quickly as the technology enabling them.

The IBC Conference explores the latest trends in content creation, distribution, and monetisation and how these shifts are shaping the future of media.

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Explore the IBC2025 Halls

IBC2025 features 14 dedicated halls, each bringing together the world’s leading media, broadcast and technology providers.

Exhibitors from across the globe will showcase groundbreaking innovations, with each hall organised by specific product sectors.

This smart layout makes it easier for attendees to navigate, compare offerings, and quickly find the products they’re looking for.

View the Halls at IBC

IBC Core Themes

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- Business operations

- Supply chain

- Digital transformation

- Competitive landscape

- Consumer behaviour

- Distribution & content rights

- Customer acquisition & retention

- External economic factors

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- Artificial Intelligence, machine learning & analytics

- Cloud

- Next-Gen Adtech

- OTT / Streaming Technologies

- Connective Technologies

- Immersive Technologies

people

- Diversity, equality, inclusion

- Sustainability & climate change

- Talent: recruitment & retention

- Skills & training

- Innovation & thought leadership

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