Key Topics

Welcome to IBC2024, where innovation in media and entertainment takes center stage.

This year, we delve into six essential topics: Artificial Intelligence, Cloud Computing, Advertising Technology, OTT & Streaming, Connected Technologies, and Immersive Technology. Each topic has been carefully chosen to reflect the critical advancements and trends that are transforming broadcasting and content creation.

Our curated programme offers profound insights from more than 325 industry leaders, set against the backdrop of our expanded venue. Whether you're seeking knowledge, networking, or the latest in industry trends, we have tailored pass options for every need.

Register for IBC2024

IBC2024 Core Content Topics

Welcome to the heart of innovation at the International Broadcasting Convention 2024, where the future of broadcasting unfolds. This year, our Content Programme dives deep into the most pivotal and transformative topics shaping the global media and entertainment landscape. Explore the cutting-edge advancements and critical insights across six primary areas:

Artificial Intelligence

Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment will cover AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.


OTT & Streaming

OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlights trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.



Cloud technology is crucial for broadcasters seeking flexibility and innovation. We'll discuss how it supports secure content storage, on-demand resource access, and seamless collaboration, transforming content distribution and remote production processes.


Connected Technology

Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explores the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.



Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.


Immersive Technology 

Immersive tech, including VR, AR, and MR, is opening new storytelling dimensions and engaging viewers like never before. Discover how these technologies offer compelling, immersive content experiences, from live events to narrative storytelling.


IBC Conference

Content, collaboration and creativity: Navigating a new media landscape

The 2024 IBC Conference will again deliver a captivating and wide ranging programme of sessions, designed to address all of the current challenges in the ever evolving media and broadcast landscape. AI remains front and centre for 2024, along with M&A, news, live sports, FAST, gaming plus much much more.  

The speaker line up is a diverse and wide ranging group of experts who come together to address some of the most pressing and important business challenges and share innovations and ideas that will help to shape the future of the media and broadcast industry.

Scaling up to three days for 2024, the IBC Conference remains your best opportunity to hear the agenda being set for the global media and entertainment industry. 

Find out more here

IBC Core Themes


- Business operations

- Supply chain

- Digital transformation

- Competitive landscape

- Consumer behaviour

- Distribution & content rights

- Customer acquisition & retention

- External economic factors


- Artificial Intelligence, machine learning & analytics

- Cloud

- Next-Gen Adtech

- OTT / Streaming Technologies

- Connective Technologies

- Immersive Technologies


- Diversity, equality, inclusion

- Sustainability & climate change

- Talent: recruitment & retention

- Skills & training

- Innovation & thought leadership

IBC2023 Content Themes

The IBC2023 sessions showcased a plethora of key themes that are central to the evolution of the media and entertainment industry.

Key discussions centred on the latest advancements in video coding and processing, the efficiency of streaming services, and the integration of cutting-edge technologies like 5G in live production environments.

Artificial Intelligence (AI) was highlighted as a significant force driving media production forward, along with the increasing role of cloud computing in enhancing content delivery and storage solutions.

The conference also addressed the burgeoning domain of immersive and volumetric media, underlining its potential to enrich the user experience.

Additionally, strategies for navigating the disruption in the media ecosystem were a focal point, including the differentiation of streaming services and understanding the emerging Gen Alpha audience.

Another area of focus was the financial aspect of content delivery, particularly the monetisation strategies for Free Ad-Supported Streaming TV (FAST) and Over-The-Top (OTT) platforms.

The significance of data, its management, and the ethical considerations in AI and technology adoption were also deliberated, alongside the ongoing efforts towards sustainable and inclusive practices within the industry.

The IBC2024 sessions will be announced shortly. Once again you can expect a cutting edge programme, featuring industry leaders and forward-thinkers who will continue to push the boundaries of media and entertainment technology.

All IBC2023 content is available to watch on demand on IBC365. View all sessions here