We look forward to welcoming you to IBC2025, which will take place at the RAI Amsterdam from 12-15 September 2025.
If you are a new IBC exhibitor and would like to book for IBC2025, please email exhibition@ibc.org for an appointment to discuss further.
Enquire about booking a stand for IBC2025 from 12-15 September 2025.
SPACE ONLY STAND
The best option for unlimited flexibility, customisation and maximum impact, you can appoint a stand builder and create a stand to meet your requirements and budget. The minimum size for Space Only is 30sqm. Two storey "double-decker" stands are possible in most halls at a surcharge of only 25% of the Space Only rate.
Halls 1, 7 and 12 are 'premium' halls based on the higher demand for space in order to incentivise exhibitors to consider all locations.
RATE | PREMIUM - £/sqm | STANDARD - £/sqm |
---|---|---|
Standard | £472 | £454 |
Space Only rate includes:
- Floor space only, ready for you to design and build your own custom stand
- Basic stand cleaning
- Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
- A basic listing in the IBC E-Zone with the opportunity to upgrade
- Unlimited customer tickets - free entry to the exhibition for your customers with the ability to track their engagement (available in the IBC E-Zone)
- Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
- Access to a wide range of sponsorship, promotional and event opportunities throughout the year and during show
- Ability to organise additional private meeting space
- Opportunity to submit editorial and press releases for inclusion in the IBC Daily magazine and IBC E-Daily newsletter (the official daily publication covering the latest industry news from the show floor and the pre-show newsletter)
Please contact the Sales team for further information: sales@ibc.org
ENHANCED SHELL SCHEME
With an Enhanced Shell Scheme, you are taking advantage of IBC's economy of scale and making use of essential add-ons at a discount compared with organising them independently. Benefit from bundled furniture, customised build, internet connection and logo board - this is the ultimate turnkey package.
Halls 1, 7 and 12 are 'premium' halls based on the higher demand for space in those areas. The standard rate is lower in order to incentivise exhibitors to consider all locations.
RATE | PREMIUM - £/sqm | STANDARD - £/sqm |
Standard | £914 | £816 |
Enhanced Shell Scheme package includes (based on 18sqm):
- High quality stand walls (2.5m high)
- Tall eyecatcher panel with full colour graphics included (2m wide x 3.5m high)
- Option to upgrade and add graphics to wall panels
- Company name and stand number
- Dark blue carpet tiles (colour can be changed from a standard colour range)
- Lockable counter with full colour graphic on the front panel
- Lockable storage room (1m x 2m)
- 1 x 3kW (13A) daytime power supply including one double wall socket
- LED spotlights - one spotlight for every 4sqm
- Wi-Fi internet connection
- Furniture package: 1 x high table, 4 x high stools
- Basic stand cleaning
- Complimentary lead capture
Enhanced Shell Scheme Specifications (for illustration purposes only / subject to change)
Plus wider exhibitor benefits:
- Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
- A basic listing in the IBC E-Zone with the opportunity to upgrade
- Unlimited customer tickets - free entry to the exhibition for your customers with the ability to track their engagement (available in the IBC E-Zone)
- Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
- Access to a wide range of sponsorship, promotional and event opportunities throughout the year and during show
- Ability to organise additional private meeting space
- Opportunity to submit editorial and press releases for inclusion in the IBC Daily magazine and IBC E-Daily newsletter (the official daily publication covering the latest industry news from the show floor and the pre-show newsletter)
Please contact the Sales team for further information: sales@ibc.org
AI TECH ZONE
The AI Tech Zone at IBC2025 is where the forefront of artificial intelligence meets the vibrant world of media and entertainment. This dynamic space is designed to showcase the latest innovations in AI, offering a glimpse into:
- Machine learning, deep learning, and advanced algorithms
- cutting-edge content creation tools
- Intelligent automation systems
- Personalized user experiences
- Predictive analytics
The AI Tech Zone is your gateway to exploring how technology is revolutionizing storytelling, production, and distribution. Join us to discover the future of media, driven by the power of AI.
IBC2025 AI TECH ZONE PACKAGES
AI Tech Zone Space Only
RATE | £/sqm |
Standard | Rates available upon request |
AI Tech Zone Shell Scheme package (6sqm)
RATE | £/6sqm stand |
Standard | Rates available upon request |
AI Tech Zone Shell Scheme package (6sqm) includes (subject to change):
- A shell scheme package provides a pre-built stand bundled with the extra AI Tech Zone benefits
- Graphics package
- Furniture package
- 1 x 3kW (13A) daytime power supply including one double wall socket
- 2 x LED spotlights
- Wi-Fi internet connection
- Basic stand cleaning
Plus wider exhibitor benefits:
- Speaking opportunity (panel discussion or product demo on dedicated AI Tech Zone stage)
- Access to leads from scanned attendees at your showfloor stage session
- Lead data capture license
- Access to the AI Tech Zone networking area
- Unlimited exhibition staff passes
- 25% off conference passes for you and your staff within your organisation
AI Tech Zone Shell Scheme package (12sqm)
RATE | £/12sqm stand |
Standard | Rates available upon request |
AI Tech Zone Shell Scheme package (12sqm) includes (subject to change):
- A shell scheme package provides a pre-built stand bundled with the extra AI Tech Zone benefits
- Graphics package
- Furniture package
- 1 x 3kW (13A) daytime power supply including one double wall socket
- 4 x LED spotlights
- Wi-Fi internet connection
- Basic stand cleaning
Plus wider exhibitor benefits:
- Speaking opportunity (panel discussion or product demo on dedicated AI Tech Zone stage)
- Access to leads from scanned attendees at your showfloor stage session
- Lead data capture license
- Access to the AI Tech Zone networking area
- Unlimited exhibition staff passes
- 25% off conference passes for you and your staff within your organisation
AI Tech Zone Pods
RATE | £/Pod |
Standard | Rates available upon request |
AI Tech Zone Pod package includes (subject to change):
- Graphics package
- Furniture package
- 1 x 3kW (13A) daytime power supply including one double wall socket
- 1 x LED spotlight
- Wi-Fi internet connection
Plus wider exhibitor benefits:
- Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
- A basic listing in the IBC E-Zone with the opportunity to upgrade
- Unlimited customer tickets - free entry to the exhibition for your customers with the ability to track their engagement (available in the IBC E-Zone)
- Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
- Access to a wide range of sponsorship, promotional and event opportunities throughout the year and during the show
- Opportunity to submit editorial and press releases for inclusion in the IBC Daily magazine and IBC E-Daily newsletter (the official daily publication covering the latest industry news from the showfloor and pre-show newsletter)
Please contact the Sales team for further information: sales@ibc.org
Content Everywhere is the dedicated IBC community for technology providers and end-users operating within the Direct to Consumer and OTT sectors. Content Everywhere is IBC’s fastest growing area for emerging technology in the following areas:
- ad-tech and monetisation
- platforms, personalisation and UX
- mobile, second screen and app development
- streaming, latency and CDNs
- cybersecurity and DRM
- IPTV, multi-platform delivery, content aggregation
- tagging, metadata and content discovery
- smart home, set top box and OTT hardware
- cloud services, AI/ML
- mixed reality and metaverse
Content Everywhere provides exhibitors with a unique and exclusive package of additional benefits and added value. This includes thought leadership via speaking opportunities on the dedicated Content Everywhere Stage, editorial support via the dedicated Content Everywhere Newsletter, internet connection access and a range of other benefits including access to a dedicated Networking Area within the Content Everywhere Hall.
IBC2024 CONTENT EVERYWHERE PACKAGES
Content Everywhere Shell Scheme stand package includes (based on 6sqm):
A shell scheme package provides a pre-built stand bundled with the extra Content Everywhere benefits. Available as 6sqm or 12sqm.
- Furniture package – 2 x high stools, 1 x high table, 1 x counter (not lockable) and 1 x waste bin
- High-quality stand build with company name and graphics on the back wall included
- Option to upgrade and add graphics to remaining wall panels
- Raised platform floor (10cm high)
- Company name and stand number
- 1 x 3kW (13A) daytime power supply including one double wall socket
- 2 x LED spotlights
- Wi-Fi internet connection
- Basic stand cleaning
Content Everywhere Stand Specifications (for illustration purposes only / subject to change)
Plus wider exhibitor benefits:
- Speaking opportunity (panel discussion or product demo on dedicated Content Everywhere Stage)
- For stands over 100sqm - receive 2x speaking opportunities on dedicated Content Everywhere Stage
- Dedicated monthly Content Everywhere newsletter distributed to 100,000+ recipients. Free editorial coverage and discounted advertising opportunities.
- Access to leads from scanned attendees at your showfloor Stage Session
- 30% discount on IBC Daily display advertising
- Access to the Content Everywhere Networking Area
- Unlimited exhibition staff passes
- Complimentary lead capture
*Speaking opportunities are limited and must be requested in order to guarantee availability.
RATE | £/6sqm stand |
Standard | £10,896 |
Content Everywhere Space Only
With the space only option you receive maximum visitor impact that exactly meets your requirements by appointing a stand builder to design and construct your own stand. This is the best option if you would like unlimited flexibility and customisation.
- Complimentary speaking opportunity on one of the showfloor theatres - session to be filmed and hosted online via IBC*
- Access to scanned leads from your Content Everywhere Theatre session
- Opportunity to submit an opinion piece on IBC365
- Dedicated IBC Content Everywhere marketing and promotion before, during and after the show including logo on dedicated Content Everywhere pages on the IBC website
- 30% discount on IBC Daily display rate card advertising
- Access to the Content Everywhere Networking Area
- Basic stand cleaning
Plus wider exhibitor benefits:
- Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
- A basic listing in the IBC E-Zone with the opportunity to upgrade
- Unlimited customer tickets - free entry to the exhibition for your customers with the ability to track their engagement (available in the IBC E-Zone)
- Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
- Access to a wide range of sponsorship, promotional and event opportunities throughout the year and during show
- Ability to organise additional private meeting space
- Opportunity to submit editorial and press releases for inclusion in the IBC Daily magazine and IBC E-Daily newsletter (the official daily publication covering the latest industry news from the show floor and the pre-show newsletter)
- Complimentary lead capture
SPACE ONLY RATE | £/sqm |
Standard | £828 |
Content Everywhere Meeting Rooms (based on 12sqm):
Content Everywhere exhibitors are also able to book dedicated, private meeting rooms directly on the show floor alongside their main exhibition space, the only exhibition area with this facility. Available in 12sqm configurations, these ready-to-use meeting rooms are the perfect private space for more discreet business meetings and they come equipped with furniture, lighting, power and other benefits.
As IBC is first and foremost an open and public trade show, full of available exhibition spaces for visitors to interact with, meeting suite users are asked to use either a main public exhibition space or reach a minimum spend between the cost of meeting space and sponsorships of £24,000.
Content Everywhere Meeting Room package includes (based on 12sqm):
- Premium shell scheme meeting room
- Company name and meeting room number
- 1 x lockable door
- Frosted window panel
- 2 x 3kW (13A) daytime power supply including one double wall socket
- Furniture package – 2 x rectangular table, 8 x chairs and 1 x waste bin
- 3 x LED spotlights
- Carpet
- Basic stand cleaning
Content Everywhere Stand Specifications (for illustration purposes only / subject to change)
Plus wider exhibitor benefits:
- Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
- A basic listing in the IBC E-Zone with the opportunity to upgrade
- Unlimited customer tickets - free entry to the exhibition for your customers with the ability to track their engagement (available in the IBC E-Zone)
- Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
- Opportunity to submit editorial and press releases for inclusion in the IBC Daily magazine and IBC E-Daily newsletter (the official daily publication covering the latest industry news from the show floor and the pre-show newsletter)
MEETING ROOM RATE | £/12sqm |
Standard | £13,860 |
Please contact the Sales team for further information: sales@ibc.org
OUTSIDE SPACE
Outside space is exactly as it sounds – space outside of the exhibition halls right, perfect for displaying outside broadcast vehicles, mobile satellites, drones or exhibits requiring an outside environment. The Outside Exhibit area is for exhibits of an outdoor nature. This would include vehicles satellites generators or other items that cannot be brought inside or function inside for demo purposes.
Outside exhibits are permitted to have a welcome area within their stand space which can occupy a maximum of 30% of your total Outside Exhibit area.
If you require a larger welcome area, please contact the Account Manager to discus the purpose and options here. Please note there is a surcharge for a welcome area / tent area that supersedes the 30% maximum allowance.
RATE | PRICE PER M2 |
Standard | £219 |
Outside Space rate includes:
- Floor space only, ready for your vehicle to park and deploy
-
Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
- A basic listing in the IBC E-Zone with the opportunity to upgrade
- Unlimited customer tickets - free entry to the exhibition for your customers with the ability to track their engagement (available in the IBC E-Zone)
- Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
- Access to a wide range of sponsorship, promotional and event opportunities throughout the year and during show
- Opportunity to submit editorial and press releases for inclusion in the IBC Daily magazine and IBC E-Daily newsletter (the official daily publication covering the latest industry news from the show floor and the pre-show newsletter)
Please contact the Sales team for further information: sales@ibc.org
Pods are a popular exhibition package designed to provide a lower-priced entry point into the IBC exhibition for companies with a small team who want to demo software or tabletop hardware. Located on the busy flyover walkway between Halls 7 and 8.
RATE | £/Pod |
Standard | £5,660 |
Pod package includes all of the essential basics:
- High quality pod with a counter/storage unit
- Company name and Pod number
- 1 x 3kW (13A) daytime power supply including one double wall socket
- 1 x LED spotlight
- 2 x high stools
- Wi-Fi internet connection
- Option to upgrade and add a graphics poster or a wall-mounted screen to the Pod
Pods Specifications (for illustration purposes only / subject to change)
Plus wider exhibitor benefits:
- Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
- A basic listing in the IBC E-Zone with the opportunity to upgrade
- Unlimited customer tickets - free entry to the exhibition for your customers with the ability to track their engagement (available in the IBC E-Zone)
- Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
- Access to a wide range of sponsorship, promotional and event opportunities throughout the year and during show
- Opportunity to submit editorial and press releases for inclusion in the IBC Daily magazine and IBC E-Daily newsletter (the official daily publication covering the latest industry news from the show floor and the pre-show newsletter)
Please contact the Sales team for further information: sales@ibc.org
Meeting suites are available as pre-built and ready-to-occupy with furniture included or with just the fundamental walls, power and carpet for you to customise the internals to your requirements. Found in a dedicated meeting suite area at the show next to Hall 8, meeting suites offer a calm and private atmosphere without busy through-traffic but still close to the action and main exhibition features.
As IBC is first and foremost an open and public trade show, full of available exhibition spaces for visitors to interact with, meeting suite users are asked to use either a main public exhibition space or reach a minimum spend between the cost of meeting space and sponsorships of £25,000.
RATE | £/sqm |
Package 1 (4m x 4m) | |
Standard | £660 |
Package 2 (bespoke) available from 40sqm | |
Standard | £488 |
Package 1 - Ready to occupy Meeting Suite package includes (based on 16sqm):
- Standard white shell scheme walls (2.5m high)
- Option to upgrade and add graphics to wall panels
- Company name and meeting suite number
- Ceiling plinth of 10cm for stability and lights
- 1 x lockable door
- 1 x window panel (1m wide x 2.5m high)
- Dark grey carpet (colour can be changed)
- 1 x 3kW (13A) daytime power supply including one double wall socket
- 4 x LED spotlights
- Furniture package: table and chairs for 8 people, 1 x lockable cabinet, 1 x waste bin
- Basic stand cleaning
Package 2 - Bespoke Meeting Suite package includes (available from 40sqm):
- High quality stand build with white walls (2.5m high)
- Option to upgrade and add graphics to wall panels
- Company name and meeting suite number
- 1 x lockable door
- Dark grey carpet (colour can be changed)
- 2 x 3kW (13A) daytime power supply including one double wall socket
- LED spotlights - one spotlights for every 4sqm
- Basic stand cleaning
Meeting Suites Specifications (for illustration purposes only / subject to change)
Plus wider exhibitor benefits:
- Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
- A basic listing in the IBC E-Zone with the opportunity to upgrade
- Unlimited customer tickets - free entry to the exhibition for your customers with the ability to track their engagement (available in the IBC E-Zone)
- Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
- Access to a wide range of sponsorship, promotional and event opportunities throughout the year and during show
- Opportunity to submit editorial and press releases for inclusion in the IBC Daily magazine and IBC E-Daily newsletter (the official daily publication covering the latest industry news from the show floor and the pre-show newsletter)
Please contact the Sales team for further information: sales@ibc.org
BALCONY SUITES
Our newly re-designed Balcony Suites are available as pre-built, fit for purpose, private meeting spaces. Found on the balcony of Hall 1, these suites offer a calm and private atmosphere overlooking the busy show floor.
As IBC is first and foremost an open and public trade show, full of available exhibition spaces for visitors to interact with, meeting suite users are asked to use either a main public exhibition space or reach a minimum spend between the cost of meeting space and sponsorships of £25,000.
RATE | £/sqm |
Standard | £660 |
Pre-built Balcony Suite package includes (based on 45.5sqm):
- High quality stand walls (2.5m high)
- Company name and balcony suite number
- Ceiling plinth for stability and lights
- Two interior meeting rooms (smaller room to seat up to 4, larger room to seat up to 8); muslin cloth ceiling
- Exterior wall graphic (across the front of the balcony suite)
- Option to upgrade and add graphics to other wall panels
- Reception desk (2m wide x 1m high) with full colour graphic on the front panel
- Furniture package: 3x tables; 12x chairs; 2x barstools for reception area
- Dark grey carpet
- 2 x 3kW (13A) daytime power supply including one double wall socket
- LED spotlights
- Basic stand cleaning
*Once contracted, you can work with the RAI Exhibitor Services (the stand provider) to order additional furniture, additional graphics, internet, AV, catering etc.
Plus wider exhibitor benefits:
- Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
- A basic listing in the IBC E-Zone with the opportunity to upgrade
- Unlimited customer tickets - free entry to the exhibition for your customers with the ability to track their engagement (available in the IBC E-Zone)
- Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
- Access to a wide range of sponsorship, promotional and event opportunities throughout the year and during show
- Opportunity to submit editorial and press releases for inclusion in the IBC Daily magazine and IBC E-Daily newsletter (the official daily publication covering the latest industry news from the show floor and the pre-show newsletter)
Please contact the Sales team for further information: sales@ibc.org
Available in various sizes, from large theatres to small rooms, RAI Meeting Rooms are available daily to companies with main exhibition stands. Ideal for meetings, press events or demos. These meeting rooms are found off the show floor around the RAI Amsterdam venue, accessible by foot, elevator or stairs.
RATE | £/sqm |
RAI Meeting Rooms | From £900 |
Please contact the Sales team for further information: sales@ibc.org
STANDARD SHELL SCHEME
With a shell scheme, you are getting a pre-built space that requires minimal customisation. Perfect if you need to turn-up-and-show in the shortest time possible without any hassle. The package provides a shell – walls, carpet, spotlights and power socket – creating the perfect base for you to add as necessary. The minimum size for a shell scheme is 9sqm and all stand walls are 2.5m high.
Halls 1, 7 and 12 are 'premium' halls based on the higher demand for space in those areas. The standard rate is lower in order to incentivise exhibitors to consider all locations.
RATE | PREMIUM - £/sqm | STANDARD - £/sqm |
Standard | £647 | £623 |
Shell Scheme package includes (based on 12 sqm):
- Standard white shell scheme walls (2.5m high)
- Option to upgrade and add graphics to wall panels
- Company name and stand number on the fascia panel
- Dark blue carpet tiles
- LED spotlights - one spotlight for every 4sqm
- 1 x 3 kW (13A) daytime power supply including one double wall socket
- Basic stand cleaning
Shell Scheme Specifications (for illustration purposes only / subject to change)
Plus wider exhibitor benefits:
- Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
- A basic listing in the IBC E-Zone with the opportunity to upgrade
- Unlimited customer tickets - free entry to the exhibition for your customers with the ability to track their engagement (available in the IBC E-Zone)
- Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
- Access to a wide range of sponsorship, promotional and event opportunities throughout the year and during show
- Ability to organise additional private meeting space
- Opportunity to submit editorial and press releases for inclusion in the IBC Daily magazine and IBC E-Daily newsletter (the official daily publication covering the latest industry news from the show floor and the pre-show newsletter)
Please contact the Sales team for further information: sales@ibc.org
IBC Exhibitor Policy – Russia & Belarus Exhibitors
IBC strongly condemns the unprovoked invasion of the Ukraine by Russia and hopes for a resolution as soon as possible.
Media Technology is being used by the Russian Government to support the invasion and IBC stands alongside the IABM and the Support for Ukrainian Media Professionals group in condemning this activity in the strongest possible way.
IBC will continue to ban all Russian and Belarussian based Exhibitors – those with an HQ and/or billing address in Russia or Belarus until further notice. As part of this policy, IBC reserves the right to request a Trade Extract from companies that demonstrates formation outside of Russia/ Belarus prior to February 2022.