IBC Future Tech

Innovate, connect, collaborate

12- 15 September | Hall 14

Tomorrow’s technology on show

Meet the companies pushing the boundaries of what’s possible in media tech. Experience a carefully curated mix of global technology leaders and agile startups, all bringing cutting-edge tools, products and services to the Future Tech area of the IBC show floor.

Explore Hall 14 and see how AI is moving from the conceptual to the practical, spanning live production automation, generative content tools, and new uses just being introduced.

Delve into the virtual world of LED backdrops, augmented reality and real-time VFX, with exhibitors including Microsoft, Google, AWS, Mo-Sys, 3Play, CaptionHub, Deepdub, Files.com, Monks, Tata Communications, Veritone, and Ultra HD Forum.

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100 Years of Television – Journey into the Past

Begin your journey through Future Tech with a walk through TV history. This striking installation celebrates a century of television innovation, showcasing iconic hardware and creative milestones the industry has seen since the first TV picture was demonstrated by John Logie Baird at Strathclyde University in 1925 – while also providing a glimpse into what the next 100 years might bring.

Experience the IBC x Google Cloud Hackfest

13-14 September, supported by Formula E: Developers, creatives and engineers will compete in a two-day hackathon to solve real-world M&E challenges using Google Cloud, Gemini AI, and other powerful tech tools. With a set of diverse challenges, expect fresh thinking, hands-on creativity, rapid prototyping, and maybe the next big breakthrough. Find out more

Discover the Google AI Penalty Shoot Out

13-14 September: One of the most talked-about interactive experiences of the show, the Google AI Penalty Shoot Out brings the power of AI to the football pitch. Employing more than 15 integrated technologies, this immersive activation showcases how AI is used for real-time decision-making, coaching, and athletic performance analysis. Step up and test your aim while discovering what AI can really do.

Innovation in Action with the IBC Accelerators

This is the beating heart of Future Tech. The IBC Accelerator Innovation Programme returns with hands-on demos of nine groundbreaking Proof of Concept (PoC) projects that are solving some of the industry’s toughest practical challenges.

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Shape Your Future with the Talent Programme

12 September: Dedicated to the next generation of M&E professionals, the Talent Programme will host a wide range of sessions and speakers from across the industry, covering everything from mentoring to career pathways, practical skills and inclusion. Supported by partners such as Rise, Rise Academy, Host Broadcasting Services (HBS), Gals N Gear, and Media Entertainment Talent Manifesto. Find out more

Be Inspired at the Future Tech Stage

Visitors will be inspired by thought leaders, discover real-world solutions through demonstrations, including the IBC Accelerator POCs – previewing practical technologies set to transform content creation, distribution, and consumption. Sponsored by Microsoft, this stage is the place to see an unmissable line-up of exclusive sessions, including expert panels and debates, live tech demos and pitches.

Virtual Production with Starting Pixel

Step into Future Tech and experience virtual production innovation in action. This dedicated space brings together the most forward-thinking creators, tech leaders, and innovators in content creation – from software developers and hardware providers to production studios and solution integrators – all showcasing the tools and workflows shaping the future of film, HETV, and broadcast.

Connect in the Networking Hub

The Networking Hub is the social engine of Future Tech, driving new relationships, shared ideas, and business breakthroughs. This buzzing area offers a relaxed yet focused space for media and tech professionals to mingle, collaborate, and do business. This area will also host the inaugural IBC Welcome Jam.

Explore the Exhibitor Zones

Meet the companies pushing the boundaries of what’s possible in media tech. Experience a carefully curated mix of global technology leaders and agile startups, all bringing cutting-edge tools, products and services to the Future Tech area of the IBC show floor. Exhibiting companies include Google, Microsoft, AWS, Huawei, Tata Communications, and a host of breakthrough start-ups.

What you will see in Future Tech

Key technologies on display include:

Artificial Intelligence (AI) – including generative AI frameworks, live production assistance, AI-powered coaching, and optimisation
Cloud-native workflows – such as cloud-based master control, distributed production, software-based live media exchange, and hybrid cloud infrastructures
5G and Private Networks – from ground to air, enabling dynamic remote production workflows and live streaming at scale
Immersive & Interactive Media – extended reality (XR), virtual production, spatial audio, and dynamic fan engagement tools
Content Authenticity & Provenance – with open-source tools and C2PA-compliant watermarking
Sustainable Innovation – remote and cloud-based workflows, digital twins and AI tools for reducing carbon impact

Also discover live demos, hands-on experiences, groundbreaking Proof of Concepts, inspiring talks, and unique networking opportunities - all in one place at Future Tech.

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Ready to take on a challenge?

Calling innovators, engineers, content creators and all those looking to create the future of broadcast technology.

Code the future of broadcast at the IBC x Google Cloud Hackfest, a two-day free-to-attend event from 13-14 September.

Whether you're passionate about AI, cloud workflows, or pushing the boundaries of what's possible, the IBC x Google Cloud Hackfest is the perfect platform to showcase your skills and make a real impact.

This is a free-to-attend event, and prizes will be on offer for Winning Teams!