IBC Future Tech

Celebrate a century of broadcast innovation at IBC2025. Visit Hall 14 for an immersive '100 Years of Television' installation tracing the journey from Baird’s 1925 experiments to today’s streaming era and help shape what comes next with interactive contributions from visitors and next-gen creators. While you’re there, dive into Future Tech demos across AI, low-latency streaming and private 5G.

One of the most talked-about interactive experiences of the show, the Google AI Penalty Challenge brings the power of AI to the football pitch. Employing more than 15 integrated technologies, this immersive activation showcases how AI is used for real-time decision-making, coaching, and athletic performance analysis. Step up and test your aim while discovering what AI can really do.

12 September: Dedicated to the next generation of M&E professionals, the Talent Programme will host a wide range of sessions and speakers from across the industry, covering everything from mentoring to career pathways, practical skills and inclusion. Supported by partners such as Rise, Rise Academy, Host Broadcasting Services (HBS), Gals N Gear, and Media Entertainment Talent Manifesto. Find out more

Step into Future Tech and experience virtual production innovation in action. This dedicated space brings together the most forward-thinking creators, tech leaders, and innovators in content creation – from software developers and hardware providers to production studios and solution integrators – all showcasing the tools and workflows shaping the future of film, HETV, and broadcast.

Meet the companies pushing the boundaries of what’s possible in media tech. Experience a carefully curated mix of global technology leaders and agile startups, all bringing cutting-edge tools, products and services to the Future Tech area of the IBC show floor. Exhibiting companies include Google, Microsoft, AWS, Huawei, Tata Communications, and a host of breakthrough start-ups.