IBC Future Tech

Innovate, connect, collaborate 

Tomorrow’s technology on show.

IBC2025 Future Tech highlighted the companies pushing the boundaries of what’s possible in media tech. Exhibitors such as Microsoft, Google, AWS, Mo-Sys, 3Play, CaptionHub, Deepdub, Files.com, Monks, Tata Communications, Veritone, and Ultra HD Forum showcased how AI is moving from the conceptual to the practical, generative content tools, augmented reality and real-time VFX, and so much more.

From live demos and hands-on experiences to inspiring talks and unique networking opportunities - Future Tech had it all, as attendees experienced a carefully curated mix of global technology leaders and agile startups, all bringing cutting-edge products and services to the show.

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Showcasing the Future

100 Years of Television

Celebrate a century of broadcast innovation at IBC2025. The immersive '100 Years of Television' installation traced the journey from Baird’s 1925 experiments to today’s streaming era and help shape what comes next with interactive contributions from visitors and next-gen creators. 

Experience the IBC x Google Cloud Hackfest 

13-14 September: Developers, creatives and engineers competed in a two-day hackathon to solve real-world M&E challenges using Google Cloud, Gemini AI, and other powerful tech tools. Find out more

Discover the Google AI Penalty Challenge

One of the most talked-about interactive experiences of the show, the Google AI Penalty Challenge brought the power of AI to the football pitch. Employing more than 15 integrated technologies, the immersive activation showcased how AI is used for real-time decision-making, coaching, and athletic performance analysis.

Innovation in Action with the IBC Accelerators 

This is the beating heart of Future Tech. The IBC Accelerator Innovation Programme returned with hands-on demos of nine groundbreaking Proof of Concept (PoC) projects that are solving some of the industry’s toughest practical challenges.

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Shape Your Future with the Talent Programme

12 September: Dedicated to the next generation of M&E professionals, the Talent Programme hosted a wide range of sessions and speakers from across the industry, covering everything from mentoring to career pathways, practical skills and inclusion. Supported by partners such as Rise, Rise Academy, Host Broadcasting Services (HBS), Gals N Gear, and Media Entertainment Talent Manifesto. Find out more

Be Inspired at the Future Tech Stage

Sponsored by Microsoft, the Future Tech stage offered an unmissable line-up of exclusive sessions by thought leaders, from expert panels and debates to live tech demos and pitches, including the IBC Accelerator POCs – previewing practical technologies set to transform content creation, distribution, and consumption.

Connect in the Networking Hub

The Networking Hub was the social engine of Future Tech, driving new relationships, shared ideas, and business breakthroughs. This buzzing area offereda relaxed yet focused space for media and tech professionals to mingle, collaborate, and do business.

Explore the Exhibitor Zones

At Hall 14, the visitors got to meet the companies pushing the boundaries of what’s possible in media tech.

A carefully curated mix of global technology leaders and agile startups, exhibiting companies included Google, Microsoft, AWS, Huawei, Tata Communications, and a host of breakthrough start-ups.

Key technologies on display include:

  • Artificial Intelligence (AI) – including generative AI frameworks, live production assistance, AI-powered coaching, and optimisation
  • Cloud-native workflows – such as cloud-based master control, distributed production, software-based live media exchange, and hybrid cloud infrastructures
  • 5G and Private Networks – from ground to air, enabling dynamic remote production workflows and live streaming at scale
  • Immersive & Interactive Media – extended reality (XR), spatial audio, and dynamic fan engagement tools
  • Content Authenticity & Provenance – with open-source tools and C2PA-compliant watermarking
  • Sustainable Innovation – remote and cloud-based workflows, digital twins and AI tools for reducing carbon impact

    We took on the challenge!

At the IBC x Google Cloud Hackfest, a two-day free-to-attend event from 13-14 September, innovators, engineers, content creators created the future of media technology.

Pushing the boundaries of what's possible, the IBC x Google Cloud Hackfest welcomed attendees who are passionate about AI, cloud workflows and broadcast and provided the perfect platform to make a real impact.

Find out more

IBC 100 Years of Television

Marking a century since John Logie Baird’s 1925 experiments, our interactive installation '100 Years of Television', explored pivotal milestones, from colour and satellite to digital and streaming, through archival material, hardware and storytelling.

Contributions were gathered via our Studio Day in London, creating a living LED-wall collage of the moments TV has made unforgettable.

Surrounding the feature, Future Tech showcased what’s next - generative AI, low-latency streaming, private 5G, alongside the IBC x Google Cloud Hackfest, Google AI Penalty Challenge, Accelerator Innovation Zone and the IBC Talent Programme.

Join us at IBC2026

IBC2025 Future Tech Agenda

Future Tech Stage

Free to Attend

    • IBC Future Tech
    Future Tech Stage
    As global content consumption accelerates, media companies face increasing pressure to localize cont ...
    • IBC Future Tech
    Future Tech Stage
    Join Simon Crownshaw, Microsoft Worldwide Director of Media & Entertainment, and Alex Willis, Premie ...
    • IBC Future Tech
    • IBC Accelerators
    Future Tech Stage
    This truly international Accelerator’s project goals aligned to develop a practical Framework that l ...
    • IBC Future Tech
    Future Tech Stage
    Formula 1 (F1) sits at the intersection of performance, technology, and global entertainment, and AI ...
    • IBC Future Tech
    Future Tech Stage
    Providers are at the heart of today's connected world, delivering essential digital services to bill ...
    • IBC Future Tech
    Future Tech Stage
    A unified Rights & Royalties Management solution holds vast, business-critical data – from title ava ...
    • IBC Future Tech
    Future Tech Stage
    Presentation on a dedicated real-time AI network for SDR / SCG to HDR / WCG upconversion. The AI net ...
    • IBC Future Tech
    Future Tech Stage
    Generative AI is transforming media—but hallucinations and fragmented workflows slow creators down. ...
    • IBC Future Tech
    Future Tech Stage
    As the media landscape rapidly evolves, new ways of producing content and platform innovation are re ...
    • IBC Future Tech
    • IBC Accelerators
    Future Tech Stage
    ECOFLOW II building on the foundation of the 2024 project, ECOFLOW II shifts focus to overcome the c ...
Future Tech Stage

Free to Attend

    • IBC Future Tech
    Future Tech Stage
    Global audiences expect content that feels linguistically, culturally, and emotionally native. The c ...
    • IBC Future Tech
    • IBC Accelerators
    Future Tech Stage
    Multi-Vendor Software Live Media Exchange explores a new approach to Live Media Exchange, leveraging ...
    • IBC Future Tech
    Future Tech Stage
    Join Silvia Candiani and Lydia Smyers, Microsoft Vice Presidents of Media & Entertainment, for a dyn ...
    • IBC Future Tech
    Future Tech Stage
    This panel brings together leaders from Dell Technologies, Monks, NVIDIA, and Qvest to explore how A ...
    • IBC Future Tech
    Future Tech Stage
    AWS is revolutionizing traditional television production and post-production workflows, eliminating ...
    • IBC Future Tech
    Future Tech Stage
    Generative video is everywhere - but too often it’s closed, generic, and disconnected from the real ...
    • IBC Future Tech
    Future Tech Stage
    This panel takes you inside the real-world applications of AI tools tackling today’s toughest compli ...
    • IBC Future Tech
    • IBC Accelerators
    Future Tech Stage
    Master Control Cloud proposes the development of a cloud-based routing and monitoring system for liv ...
    • IBC Future Tech
    Future Tech Stage
    As the media industry races to keep pace with soaring content volumes and the demands of AI, sustain ...
Future Tech Stage

Free to Attend

    • IBC Future Tech
    Future Tech Stage
    Live content moves fast. Subtitling, voice and media localisation has to move faster. Join CaptionHu ...
    • IBC Future Tech
    • IBC Accelerators
    Future Tech Stage
    Conquering the Air(waves): Private 5G from Land to Sea to Sky explores the deployment of private 5G ...
    • IBC Future Tech
    Future Tech Stage
    Here's the truth: the digital media supply chain is more fragmented and complex than ever – but it d ...
    • IBC Future Tech
    Future Tech Stage
    This informative session from Eluvio will showcase use of the Content Fabric as a next-generation co ...
    • IBC Future Tech
    Future Tech Stage
    From scattered files to seamless teamwork, this panel explores how to supercharge productivity and e ...
    • IBC Future Tech
    Future Tech Stage
    This pitch is designed to resonate with technical decision-makers who understand the production pain ...
    • IBC Future Tech
    Future Tech Stage
    In today's media landscape, content must move at lightning speed across global teams—without sacrifi ...
    • IBC Future Tech
    Future Tech Stage
    plain X is the cutting-edge 4-in-1 platform transforming how media organizations handle multilingual ...
    • IBC Future Tech
    Future Tech Stage
    GAUDIO Lab is an AI audio technology company specializing in Audio Signal Processing and Audio AI. W ...
    • IBC Future Tech
    Future Tech Stage
    Global communication with live translations in any language. Livestream - Broadcast live events glob ...
    • IBC Future Tech
    Future Tech Stage
    This pitch explores how the latest advancements in Chaos Arena bring real-time ray tracing and a uni ...
    • IBC Future Tech
    Future Tech Stage
    MrBeast has said he wants to watch content from all over the world, not just from America. Global au ...
    • IBC Future Tech
    Future Tech Stage
    With fierce competition for viewer attention, OTT platforms and FAST channels must innovate to keep ...
    • IBC Future Tech
    • IBC Accelerators
    Future Tech Stage
    AI Agents Assistants for Live Production envisions AI-driven production assistants that seamlessly i ...
Future Tech Stage

Free to Attend

    • IBC Future Tech
    • IBC Accelerators
    Future Tech Stage
    Stamping Your Content (C2PA Provenance) aims to develop open-source tools that enable organizations ...
    • IBC Future Tech
    Future Tech Stage
    The future of media lies in AI systems that seamlessly integrate video, audio, text, and data to cre ...
    • IBC Future Tech
    Future Tech Stage
    Discover how Small Pixels is transforming the broadcast and streaming industry with proprietary Gen ...
    • IBC Future Tech
    Future Tech Stage
    Adam will give an overview of the changes that media companies can expect to face in the coming year ...
    • IBC Future Tech
    • IBC Accelerators
    Future Tech Stage
    Ultra-Low Latency Live Streaming at Scale builds on the foundation of the previous Scalable Ultra-Lo ...
IBC Content Everywhere Hall 4 Stage

Free to Attend

    • IBC Future Tech
    • IBC Content Everywhere
    IBC Content Everywhere Hall 4 Stage
    GenAI is no longer just a buzzword in creative production. Teams are already using it to speed up vi ...
    • IBC Future Tech
    IBC Content Everywhere Hall 4 Stage
    Operational Excellence is a strategic framework for achieving comprehensive visibility in the media, ...
    • IBC Future Tech
    IBC Content Everywhere Hall 4 Stage
    This Future Tech session will be held on the Content Everywhere Stage in Hall 4 (4.C20) Speaker: Rya ...
    • IBC Future Tech
    IBC Content Everywhere Hall 4 Stage
    Broadcasters, sports leagues, and streaming platforms face a growing challenge: unwanted copyrighted ...
    • IBC Future Tech
    IBC Content Everywhere Hall 4 Stage
    This Future Tech session will be held on the Content Everywhere Stage in Hall 4 (4.C20) Reach every ...

Exhibitors at Future Tech