Pushing the Limits: AI Innovation in Live Sports with Formula 1

Loading

Pushing the Limits: AI Innovation in Live Sports with Formula 1

12 Sep 2025
Future Tech Stage
IBC Future Tech

In this session, you will learn how Formula One built its new streaming service using AWS Media Services. F1 TV Premium allows fans to fully immerse themselves in the F1 weekend with a host of features including the ability to watch races and practice sessions live in 4K Ultra HD/HDR on up to six devices simultaneously. Learn about the new Multiview feature which allows fans to watch all their favorite elements of the broadcast – including the F1 live feed and onboard cameras together on one screen. You'll hear from experts on how F1 architected its workflows for resiliency and delivered interactive video to fans at massive scale.

Speakers
Chris Blandy, Director, Strategic Business Development, Media & Entertainment, Games & Sports - AWS
Ruth Buscombe, Race Strategist - Formula 1
Sepi Motamedi, Senior Product Marketing Manager, Live Media Solutions - NVIDIA