Formula 1 (F1) sits at the intersection of performance, technology, and global entertainment, and AI is helping push all three to new levels. This session will explore how F1’s partnership with AWS is applying AI across F1’s live sports value chain: from real-time race insights and predictive analytics to enhanced broadcast production, automated highlights, and immersive fan experiences. We’ll look at how AI models are developed, deployed, and refined in high-pressure, live environments and what infrastructure is needed to support low-latency inference, intelligent media workflows, and scalable innovation. Join panelists from Formula 1, AWS, and NVIDIA to learn how: 1\F1 uses AWS to leverage the cloud, as well as some of the underlying technology, to enable AI innovation for their business and 2\ Revolutionary industry trends from NVIDIA on how the power of AI and edge computing are making their mark in sports. Whether you’re in sports, media, or entertainment, this session will offer a glimpse into how AI is shaping the future of live experiences and what it takes to deliver them.