From Dubbing to Video Adaptation: The Next Era of Global Video

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From Dubbing to Video Adaptation: The Next Era of Global Video

15 Sep 2025
IBC Content Everywhere Hall 4 Stage
IBC Future Tech

MrBeast has said he wants to watch content from all over the world, not just from America. Global audiences share that same demand. Yet more than 80% of video today never leaves its original language. AI dubbing promised a fix, but too often falls short: it mismatches tone, breaks performance, and feels unnatural. Panjaya introduces a new standard: Natural Video Adaptation at Scale.

Unlike dubbing, which overlays translated voices, video adaptation makes a video feel as if it were created in the target language from the start. That means adapting everything: expressive lip sync, natural performance, context-aware translation, adaptive audio, and precise timing.

The result is studio-quality, distribution-ready video that feels original in any language. Already trusted by TED, the NBA, and global creators, Panjaya is setting the benchmark for authentic multilingual storytelling.

This session will show how deep-tech AI enables true video adaptation, why it outperforms dubbing, and what it means for the future of global content.

Speaker: Guy Piekarz, CEO, Panjaya.ai