Shani Mandel Laufer

Shani Mandel Laufer is VP of Strategy & Business Development at Lightricks, where she leads company-wide strategic initiatives—from go-to-market efforts for new business units to creative partnerships across the entertainment, advertising, and tech ecosystems. Her work focuses on shaping how Lightricks brings generative AI into professional creative workflows, and on building the partnerships and business foundations that support long-term growth.
Before joining Lightricks, Shani held public sector roles in economic policy and reform, including as a research assistant to a central bank governor and in a national ministry of finance, where she led structural reforms and policy changes in the energy sector. She brings a unique perspective that combines a macro view with a deep understanding of the fast-moving creative tech space.