IBC Showcase Theatre

12-15 SEPTEMBER, HALL 8 | FREE-TO-ATTEND


The ever-popular IBC Showcase Theatre will return in Hall 8 for 2025, highlighting the latest innovations and solutions in media and entertainment.

Offering free-to-attend sessions across all the show days, the showcase theatre will give you the opportunity to hear from top brands and thought leaders as they share their latest thinking on the current trends and technologies that are shaping the future of the media tech industry.

Industry trailblazers set to shape the future on the IBC2025 Showcase Theatre include: Google, AWS, Microsoft, MediaKind, RTS, Gracenote, Lightricks, Evergent, GSMA, One Diversified and Lucid Link, Tata Communications and Sony.

Register for IBC2025

IBC2025 Showcase Theatre Highlights

Microsoft's programme at the IBC2025 Showcase Theatre answers the question of what it means to be a “Frontier Firm” in the age of agentic AI. 

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Diversified explores the challenges and surprising synergies between AV tech strategies in sports venues and enterprise environments.

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LucidLink examines the joint tech stack that powered Brut Media’s lightning-fast, high-volume social coverage of the Cannes Film Festival.

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Additional Content Includes:

IBC Owner Programme

IBC Talent Programme

IBC Future Tech

IBC Partner Programme

IBC Content Everywhere

IBC Conference