IBC Showcase Theatre

12-15 SEPTEMBER, HALL 8 | FREE-TO-ATTEND


The ever-popular IBC Showcase Theatre will return in Hall 8 for 2025, highlighting the latest innovations and solutions in media and entertainment.

Offering free-to-attend sessions across all the show days, the showcase theatre will give you the opportunity to hear from top brands and thought leaders as they share their latest thinking on the current trends and technologies that are shaping the future of the media tech industry.

Brands involved in presenting on the showcase theatre in 2024 included AWS, Tata Communications, Evergent, MediaKind, Zixi & One Diversified.

Watch this space for updates on the 2025 programme and speakers!

Register for IBC2025

★ IBC Conference ★

Streaming at scale to millions of viewers concurrently; AI taking centre stage to drive efficiency and innovation; ecosystems, collaborations and value chains shifting - this is broadcasting in 2025 and it’s showing no sign of losing momentum.

With disruption now the new normal, the industry is transforming at breakneck speed and broadcasters need to fundamentally rethink how they create, deliver and monetize content in an era where viewing habits change as quickly as the technology enabling them.

The IBC Conference explores the latest trends in content creation, distribution, and monetisation and how these shifts are shaping the future of media.

Find out more

IBC2024 Showcase Theatre Highlights

    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    Global Streaming is the direct-to-consumer (DTC) business unit of NBCUniversal that is responsible f ...
    • IBC Talent Programme
    IBC Showcase Theatre (Hall 8, 8.A01)
    Welcome from IBC Talent Programme sponsor, Beamr
    • IBC Talent Programme
    IBC Showcase Theatre (Hall 8, 8.A01)
    Hear feedback from the inaugural World Skills Café which ran in Amsterdam on Thursday 12th September ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    CEO Gordon Brooks will moderate a panel at the prestigious IBC Showcase Theatre with speakers includ ...
    • IBC Talent Programme
    IBC Showcase Theatre (Hall 8, 8.A01)
    Hear from the next generation of media industry talent as a panel of young people share their experi ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    Agility, reliability, and picture fidelity were put to the test with IMAX StreamSmart and AWS as the ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    Richard will walk us through the challenges faced by FE that, working with Tata, they were able to r ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    Production cost per hour budget compression is not new, but with the increased stress in the broadca ...
    • IBC Talent Programme
    IBC Showcase Theatre (Hall 8, 8.A01)
    Hear from both mentors and mentees who have been through these programmes as they discuss why they g ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    This panel discussion will take you behind the scenes of successful D2C business model transformatio ...
    • IBC Talent Programme
    IBC Showcase Theatre (Hall 8, 8.A01)
    Hear from #GALSNGEAR about industry partnerships and a new beta-testing initiative giving hands-on e ...
    • IBC Talent Programme
    IBC Showcase Theatre (Hall 8, 8.A01)
    Hear from SMPTE President Renard Jenkin as he provides insight into the association’s Education init ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    One of the largest media conglomerates in the Arabic region, United Media Services (UMS) will discus ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    Join Samira Bakhtiar, General Manager of Media & Entertainment, Games and Sports at Amazon Web Servi ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    As viewers continue to stream to be entertained and informed, the technologies used to deliver and m ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    Generative AI is transforming the media and entertainment industry by enabling hyper-personalization ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    Migrating your media production to a decentralised infrastructure expands capabilities but introduce ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    In the highly competitive streaming environment, Pay-TV operators and streaming services must consis ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    As opportunities to commercialise international rights across different channels grow, the need for ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    Media Cartographer Evan Shapiro unveils a new Map of the UK TV Ecosystem charting the collision of n ...
    • IBC Showcase
    IBC Showcase Theatre (Hall 8, 8.A01)
    Join this session to hear how Formula 1 leverages AWS technology to produce the greatest racing spec ...

Additional Content Includes:

IBC Owner Programme

IBC Talent Programme

IBC Future Tech

IBC Partner Programme

IBC Content Everywhere

IBC Conference