Hall 14: Future Technologies, AI, 5G, Ad Tech
Hall 14 at IBC2025 is where innovation meets application - dedicated to showcasing the technologies shaping the future of media and entertainment. For technical professionals, strategists, and developers, this hall provides hands-on access to pioneering solutions in AI-driven workflows, next-gen connectivity, immersive content creation, and decentralized media infrastructures.
Explore AI for content creation, personalisation & automation. See 5G-enabled production and contribution workflows in action. Dive into dynamic Ad Tech & AI analytics.
Dedicated IBC Daily Hall Writer: Anne Morris (Halls 4, 5, 14)

The Halls at IBC2025
Halls 1, 2 and 3 - Delivery, Distribution and Satellite
Halls 4 and 5 - Content Everywhere, Streaming, OTT Platforms, Cloud Services, Cybersecurity and App Development
Halls 6 and 7 - Post-production, Graphics, Media Production and Data Storage Solutions
Halls 8 and 10 - Multi Technologies, Production, Management, Audio and Transmission
Halls 9, 11, 12 and 13 - Production, Cameras, Lenses, Lighting, Video and Accessories