We look forward to welcoming you to IBC2026, which will take place at the RAI Amsterdam from 11 - 14 September 2026.
If you are a new IBC exhibitor and would like to book for IBC2026, please email exhibition@ibc.org for an appointment to discuss further.
Enquire about booking a stand for IBC2026 from 11 - 14 September 2026.
The best option for unlimited flexibility, customisation and maximum impact, you can appoint a stand builder and create a stand to meet your requirements and budget. The minimum size for Space Only is 30sqm. Two storey double-decker stands are possible in most halls at a surcharge of only 25% of the Space Only rate.
Halls 1, 7 and 12 are 'premium' halls based on the higher demand for space in order to incentivise exhibitors to consider all locations.
Enquire about Space Only rates
Space Only rate includes:
Please contact the Sales team for further information: sales@ibc.org
With an Enhanced Shell Scheme, you are taking advantage of IBC's economy of scale and making use of essential add-ons at a discount compared with organising them independently. Benefit from bundled furniture, customised build, exhibitor Wi-Fi and an eye-catching graphics panel - this is the ultimate turnkey package.
Halls 1, 7 and 12 are 'premium' halls based on the higher demand for space in those areas. The standard rate is lower in order to incentivise exhibitors to consider all locations.
Enquire about Enhanced Shell Scheme rates
Enhanced Shell Scheme package includes (based on 18sqm):
Enhanced Shell Scheme Stand Specifications
Plus wider exhibitor benefits:
Please contact the Sales team for further information: sales@ibc.org
Future Tech IGNITE is a brand-new start-up area located in Hall 14, created to spotlight the next generation of technology disruptors shaping the future of media, entertainment and technology.
Designed exclusively for early-stage companies, the Future Tech IGNITE Start-Up Package gives ambitious founders a powerful, affordable way to launch themselves onto the global IBC stage. This one-year-only opportunity is tailored to first-time exhibitors who are ready to grow visibility, build connections, and accelerate their business. Available to companies founded within the last five years, with fewer than 10 employees and under £1 million in funding or annual revenue, the package places start-ups at the heart of innovation in the dedicated Future Tech IGNITE zone.
Future Tech IGNITE stand package includes:
Future Tech IGNITE Stand Specifications
Plus wider exhibitor benefits:
Join us in Hall 14 to position your brand at the forefront of innovation and be part of the conversation that’s driving the industry forward. Future Tech will transform Hall 14 into a must-visit hub for media tech professionals. This exciting space will showcase state-of-the-art technologies in AI, 5G, VR, sustainability, and much more.
Enquire about Future Tech rates
IBC2026 FUTURE TECH PACKAGES
Future Tech 12sqm Shell Scheme package includes (available in 3m x 4m or 2m x 6m configurations only):
Premium quality shell scheme walls (2.5m high)
Graphics on the back wall only included
Option to upgrade and add graphics to the remaining wall panel
Integrated lightbox column (IBC branded and non-customisable by exhibitors)
1 x high table; 4 x high stools; 1 x waste bin
Lockable counter with full colour graphics on the front panel included
1 x 3kW (13A) daytime power supply including one double wall socket
3 x LED spotlights
Company name and stand number
Black carpet tiles
Basic stand cleaning
Exhibitor Wi-Fi (for personal devices)
Future Tech 12sqm Shell Scheme Stand Specifications
Plus wider exhibitor benefits (Choose Option A or B):
| Plus wider exhibitor benefits – Option A - Speaking: | Plus wider exhibitor benefits – Option B - Meetings: |
| Speaking opportunity (panel discussion, case study or product demo) |
7x guaranteed meetings (Future Tech meeting programme – onsite highly qualified meetings, bespoke campaign) |
| Access to leads from scanned attendees at your session | 30% discount on IBC Daily display advertising |
| 30% discount on IBC Daily display advertising | Unlimited exhibition staff passes |
| Unlimited exhibition staff passes | Complimentary lead capture |
| Complimentary lead capture | Access to the Future Tech Networking Hub |
| Access to the dedicated Future Tech Networking Hub | Marketing Toolkit |
| Marketing Toolkit | Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show) |
| Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show) | 25% discounted conference pass |
| 25% discounted conference pass |
*IBC-curated panel discussions are typically 45 minutes with up to three panelists. Product demo/case study presentations are 15 minutes. Both formats are inclusive of any audience Q&A you may wish to do.
Future Tech 6sqm Shell Scheme package includes:
Premium quality shell scheme walls (2.5m high)
Graphics on the back wall only included
Option to upgrade and add graphics to the remaining wall panel
Integrated lightbox column (IBC branded and non-customisable by exhibitors)
1 x high table; 2 x high stools; 1 x waste bin
Lockable counter with full colour graphics on the front panel included
1 x 3kW (13A) daytime power supply, including one double wall socket
2 x LED spotlights
Company name and stand number
Black carpet tiles
Basic stand cleaning
Exhibitor Wi-Fi (for personal devices)
Future Tech 6sqm Shell Scheme Stand Specifications
Plus wider exhibitor benefits (Choose Option A or B):
| Plus wider exhibitor benefits – Option A - Speaking: | Plus wider exhibitor benefits – Option B - Meetings: |
| Speaking opportunity (panel discussion, case study or product demo) | 5x guaranteed meetings (Future Tech meeting programme – onsite highly qualified meetings, bespoke campaign) |
| Access to leads from scanned attendees at your session | 30% discount on IBC Daily display advertising |
| 30% discount on IBC Daily display advertising | Unlimited exhibition staff passes |
| Unlimited exhibition staff passes | Complimentary lead capture |
| Complimentary lead capture | Access to the Future Tech Networking Hub |
| Access to the dedicated Future Tech Networking Hub |
Marketing Toolkit |
| Marketing Toolkit | Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show) |
| Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show) | 25% discounted conference pass |
| 25% discounted conference pass |
*Panel sessions are 45 minutes with up to four panellists, demo and case study sessions are 20 minutes (15 minute presentation with 5 minutes of Q&A).
Future Tech Space Only includes (must be booked at a minimum of 30sqm):
Floor space only, ready for you to design and build your own custom stand
Exhibitor Wi-Fi (for personal devices)
Basic stand cleaning
Plus wider exhibitor benefits (Choose Option A or B):
| Plus wider exhibitor benefits – Option A - Speaking: | Plus wider exhibitor benefits – Option B - Meetings: |
| Speaking opportunity (panel discussion, case study or product demo) |
10x guaranteed meetings (Future Tech meeting programme – onsite highly qualified meetings, bespoke campaign) |
| Access to leads from scanned attendees at your session | 30% discount on IBC Daily display advertising |
| 30% discount on IBC Daily display advertising |
Unlimited exhibition staff passes |
| Unlimited exhibition staff passes |
Complimentary lead capture |
| Complimentary lead capture | Access to the Future Tech Networking Hub |
| Access to the dedicated Future Tech Networking Hub | Marketing Toolkit |
| Marketing Toolkit | Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show) |
| Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show) | 25% discounted conference pass |
| 25% discounted conference pass |
*IBC-curated panel discussions are typically 45 minutes with up to three panelists. Product demo/case study presentations are 15 minutes. Both formats are inclusive of any audience Q&A you may wish to do.
Future Tech Pod package includes:
Premium quality pod (2.5m high)
Graphics on the pod front panel included
Integrated lockable counter
Option to upgrade and add graphics to the counter
2 x high stools
1 x 3kW (13A) daytime power supply including one double wall socket
1 x LED spotlight
Company name and pod number
Exhibitor Wi-Fi (for personal devices)
Future Tech Shell Pod Specifications
Plus wider exhibitor benefits:
Access to the dedicated Future Tech Networking Hub
30% discount on IBC Daily display advertising
Unlimited exhibition staff passes
Complimentary lead capture
Marketing Toolkit
Use of the official list of registered members of the press (available in the Exhibitor Marketing Toolkit closer to the show)
25% discounted conference pass
All Future Tech packages (excluding Future Tech Pods) include:
Upgrade - Choose one of the following options:
| Tier 2 – Dual (Advanced Pathway): +£8,000 Includes everything in Tier 1 plus |
Tier 3 – Future Leader: +£15,000 |
| 1x Speaking slot if originally meeting-led | Exclusive session – 30 minutes |
| OR | Additional 3x dedicated meetings |
| Curated meetings if originally speaking-led - 5x (depending on stand package) | Video interview (pre-show on IBC365) |
| IBC365 Leaderboard (digital advertising) | |
| Editorial feature on IBC365 and Daily/E-Daily | |
| Logo on theFuture Tech sponsor page |
Please contact the Sales team for further information: sales@ibc.org
Optional add-ons (must have an existing stand package):
Content Everywhere is the dedicated IBC community for technology providers and end-users operating within the Direct to Consumer and OTT sectors. Content Everywhere is IBC’s fastest growing area for emerging technology in the following areas:
Content Everywhere provides exhibitors with a unique and exclusive package of additional benefits and added value. This includes thought leadership via speaking opportunities on the dedicated Content Everywhere Stage, editorial support via the dedicated Content Everywhere Newsletter, exhibitor Wi-Fi, and a range of other benefits including access to a dedicated Networking Area within the Content Everywhere Hall.
IBC2026 CONTENT EVERYWHERE PACKAGES
Content Everywhere Shell Scheme stand package includes (based on 6sqm):
A shell scheme package provides a pre-built stand bundled with the extra Content Everywhere benefits. Available as 6sqm or 12sqm.
Content Everywhere Stand Specifications
Plus wider exhibitor benefits:
*Speaking opportunities are limited and must be requested in order to guarantee availability.
Enquire about Content Everywhere Shell Scheme rates
Content Everywhere Space Only
With the space only option you receive maximum visitor impact that exactly meets your requirements by appointing a stand builder to design and construct your own stand. This is the best option if you would like unlimited flexibility and customisation.
Plus wider exhibitor benefits:
Enquire about Content Everywhere Space Only rates
Content Everywhere Meeting Rooms (based on 12sqm):
Content Everywhere exhibitors are also able to book dedicated, private meeting rooms directly on the show floor alongside their main exhibition space, the only exhibition area with this facility. Available in 12sqm configurations, these ready-to-use meeting rooms are the perfect private space for more discreet business meetings and they come equipped with furniture, lighting, power and other benefits.
As IBC is first and foremost an open and public trade show, full of available exhibition spaces for visitors to interact with, meeting suite users are asked to use either a main public exhibition space or reach a minimum spend between the cost of meeting space and sponsorships of £25,000.
Content Everywhere Meeting Room package includes (based on 12sqm):
Content Everywhere Meeting Room Specifications
Plus wider exhibitor benefits:
Please contact the Sales team for further information: sales@ibc.org
Outside space is exactly as it sounds – space outside of the exhibition halls right, perfect for displaying outside broadcast vehicles, mobile satellites, drones or exhibits requiring an outside environment. The Outside Exhibit area is for exhibits of an outdoor nature. This would include vehicles satellites generators or other items that cannot be brought inside or function inside for demo purposes.
Outside exhibits are permitted to have a welcome area within their stand space which can occupy a maximum of 30% of your total Outside Exhibit area.
If you require a larger welcome area, please contact the Account Manager to discus the purpose and options here. Please note there is a surcharge for a welcome area / tent area that supersedes the 30% maximum allowance.
Enquire about Outside Space rates
Outside Space rate includes:
Inclusion in the IBC exhibitor list, the IBC mobile app and other IBC promotional material
Please contact the Sales team for further information: sales@ibc.org
Pods are a popular exhibition package designed to provide a lower-priced entry point into the IBC exhibition for companies with a small team who want to demo software or tabletop hardware. Located on the busy walkway between Halls 7 and 8.
Pod package includes all of the essential basics:
Integrated lockable counter
2 x high stools
1 x 3kW (13A) daytime power supply including one double wall socket
Plus wider exhibitor benefits:
Please contact the Sales team for further information: sales@ibc.org
Meeting suites are available as pre-built and ready-to-occupy with furniture included or with just the fundamental walls, power and carpet for you to customise the internals to your requirements. Found in a dedicated meeting suite area at the show next to Hall 8, meeting suites offer a calm and private atmosphere without busy through-traffic but still close to the action and main exhibition features.
Enquire about Meeting Suite rates
Package 1 - Ready to occupy Meeting Suite package includes (based on 16sqm):
Package 2 - Bespoke Meeting Suite package includes (available from 40sqm):
Plus wider exhibitor benefits:
Please contact the Sales team for further information: sales@ibc.org
Our newly re-designed Balcony Suites are available as pre-built, fit for purpose, private meeting spaces. Found on the balcony of Hall 1, these suites offer a calm and private atmosphere overlooking the busy show floor.
As IBC is first and foremost an open and public trade show, full of available exhibition spaces for visitors to interact with, meeting suite users are asked to use either a main public exhibition space or reach a minimum spend between the cost of meeting space and sponsorships of £25,000.
Enquire about Balcony Suite rates
Pre-built Balcony Suite package includes (based on 48.75sqm):
*Once contracted, you can work with the RAI Exhibitor Services (the stand provider) to order additional furniture, graphics, internet connections, AV, catering, and other services.
Pre-built Balcony Suite Specifications
Plus wider exhibitor benefits:
Please contact the Sales team for further information: sales@ibc.org
Available in various sizes, from large theatres to small rooms, RAI Meeting Rooms are available daily to companies with main exhibition stands. Ideal for meetings, press events or demos. These meeting rooms are found off the show floor around the RAI Amsterdam venue, accessible by foot, elevator or stairs.
Enquire about RAI Meeting Room rates
Please contact the Sales team for further information: sales@ibc.org
Become an International Representative for IBC
IBC is the global meeting point for the media, entertainment and technology industry, bringing together broadcasters, content owners, technology providers, platform operators and innovators from more than 170 countries each year in Amsterdam.
To support our continued international growth, IBC works with a trusted network of regional sales agents and international pavilion partners across Europe, Asia Pacific and the Americas. We are now looking to expand this network further by partnering with experienced representatives in additional territories.
As an official IBC international representative, you will help connect companies in your region with one of the world’s leading media and entertainment technology events, supporting exhibitors looking to grow their international profile and business opportunities.
IBC offers a range of benefits to approved international agents and pavilion organisers, including:
We are particularly interested in strengthening our representation across India and South America.
If you are interested in becoming an official IBC representative or would like to discuss pavilion opportunities within your region, please contact the team to learn more.
Please contact the Sales team for further information: sales@ibc.org
If you are a first-time exhibitor, there are plenty of fantastic opportunities to gain valuable insights into our exciting new plans for the year and get optimum ROI on your stand booking.
Whether you have questions about the exhibiting process or want to be updated on the latest IBC Show news, join us for our monthly Exhibitor Workshop series, featuring webinars on key exhibiting topics.
IBC strongly condemns the unprovoked invasion of Ukraine by Russia and hopes for a resolution as soon as possible.
Media Technology is being used by the Russian Government to support the invasion and IBC stands alongside the IAMT and the Support for Ukrainian Media Professionals group in condemning this activity in the strongest possible way.
IBC will continue to ban all Russian and Belarussian based Exhibitors – those with an HQ and/or billing address in Russia or Belarus until further notice. As part of this policy, IBC reserves the right to request a Trade Extract from companies that demonstrates formation outside of Russia/ Belarus prior to February 2022.