Inspire
the
Debate
IBC Conference
IBC Conference 2026: Inspire the Debate
Across 3 days in RAI Amsterdam, industry leaders from across media, entertainment and technology will explore what’s happening now - and what happens next.
From AI-powered creativity and the future of sports rights, to trust, authenticity and the changing relationship between brands, platforms and audiences, the conference is designed to reflect the realities of today’s market and the opportunities shaping tomorrow.
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What’s on the Agenda
This year’s programme focuses on the forces actively redefining how the industry operates:
• AI in practice – from creative workflows to real-world deployment
• Audience behaviour – navigating choice, personalisation and platform complexity
• Sports transformation – where data, fandom and media rights collide
• Trust and provenance – protecting content in an era of deepfakes and misinformation
• New commercial models – where brands, creators and media converge
These aren’t future trends - they’re happening now. And they’re redefining how the industry operates.
Featured Speakers
The IBC Conference brings together senior voices from across the global media ecosystem, including:
- Eline van der Velden, Founder & CEO, Particle6
- Claire Enders, CEO & Founder, Enders Analysis
- Sotiris Salamouris, CTO, OBS
- Guy-Laurent Epstein, Executive Director of Marketing, UEFA
- Jane Stiller, Chief Viewing Officer, ITV
- Stephanie Olsen, Director of Consumer Product, Security & Trust, Netflix
- Toby Scales, CISO, Media & Entertainment, Google
- Marion Rathmann, Group VP Content & Programming Networks
…and many more shaping the future of media and entertainment.
Your Full Experience
Pass Benefits
- Access to the Technical Papers Programme
- An invitation to the IBC Innovation Awards
- Entry to the full IBC exhibition and show floor
- Insight sessions across multiple theatres
- Access to the Accelerator Innovation Programme in Hall 14
New for 2026: IBC Exchange
Conference delegates can access IBC Exchange powered by Braindate, a curated networking experience designed to move beyond traditional meetings.
Host or join small, topic-driven conversations with peers facing the same challenges, share ideas, and build meaningful connections in a more focused, collaborative setting.
The Technical Papers
The IBC Conference will once again bring you IBC’s world-renowned & peer-reviewed Technical Papers programme, which will deliver fascinating insights into current innovations and challenges at the IBC2026 Show.
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