David O'Carroll

David O’Carroll is Chief Operating Officer of Aurora Media Worldwide, a next-generation broadcast agency creating premium, multiplatform content across sport, adventure and lifestyle. With more than 20 years’ experience in the broadcast and production sector, David has led the delivery of complex, progressive productions around the world and has been closely involved in major industry shifts, including the move toward software-defined and cloud-enabled production environments. He helps rights holders, media platforms, broadcasters, and brands tell compelling stories, and maintain operational resilience and creativity, advising on strategy, transformation and future-facing production models, supporting agile, scalable and efficient content operations reflecting a dynamic market. A respected industry voice, David regularly shares insight on emerging technologies and the evolving media landscape. At this year’s IBC, he will discuss how software-driven workflows are reshaping production and enabling more flexible, efficient content operations.