Adrian Britton

Adrian Britton is the Head of Technical Sales (APAC) at AI‑Media, a global leader in AI-powered captioning, transcription, and language technologies. Based in Sydney, he works closely with broadcasters, enterprises, and technology partners across the Asia-Pacific region to design and implement scalable media and AI solutions.
With extensive experience across technical sales, solution architecture, and customer success, Adrian has held senior roles at organisations including Bitmovin, Telstra, ON24 and the National Rugby League, where he led technology transformation and innovation initiatives.
Adrian specialises in the intersection of media workflows, cloud platforms, and artificial intelligence, with a strong focus on applying real-world AI solutions to business challenges - particularly in live broadcast, accessibility, and content distribution.
A regular speaker and collaborator with industry partners, Adrian is known for translating complex technical concepts into practical, outcome-driven strategies. He is passionate about helping organisations harness emerging technologies to improve accessibility, efficiency, and viewer experience across global media ecosystems.