Why Exhibit

Why Exhibit?

Delivering innovation and empowering people, IBC is where the future of the global Media and Entertainment industry is defined and actioned. Energising the market, enabling content everywhere and inspiring new conversations, IBC brings the creative, technology and business communities together to collaborate, learn and unlock new opportunities.

By exhibiting at IBC, you can take advantage of a truly unique gathering of the best and brightest networkers, buyers, innovators and leaders from over 170 countries.

Book Your 2025 Stand

Download the Exhibitor Opportunities Pack

45,095

Attendees

1,350+

Exhibitors

277+

Speakers

67%+

Director level and above

Connect with the right buyers and expand your reach

IBC brings together the entire content & technology ecosystem: from broadcasters and streaming giants to production companies, telcos, and tech innovators.

As an exhibitor, you'll be in front of a targeted audience of over 45,000 professionals, including Broadcasters, OTT Platform companies, Production companies, Hardware Suppliers, Systems Integrators and more—all actively seeking new solutions.

This is your chance to showcase your products to the right people, build valuable relationships, and unlock new business opportunities. 

Secure your spot today and take your business to the next level.

Book Your 2025 Stand

Download the Exhibitor Opportunities Pack

90%

of exhibitors feel it is very important or fairly important to participate in IBC

95%

of exhibitors were very satisfied or fairly satisfied with their experience of IBC2024 – in customer satisfaction terms, IBC is a ‘market leading’ event.

90%

of exhibitors show unwavering loyalty to the show and will be returning for IBC2025

Who Should Exhibit?

Broadcast & Streaming Technology – OTT Platforms, Cloud Services, Cybersecurity, App Development

Production - Cameras, Lenses, Lighting and Accessories

Post Production – Graphic, Virtual Studios

Future Technologies – AI, Virtual Production, 5G, Blockchain, Ad Tech
Audio & Immersive Tech – Spatial Audio, VR/AR, Metaverse

Delivery – Distribution and Satellite

…and many more cutting-edge companies shaping the future of media

Drive sales and boost your brand

Grow your sales funnel and impact your bottom line by meeting face-to-face with key buy-side decision-makers. IBC is where the industry meets to talk business and make deals.

Build powerful new connections

IBC is where the people propelling media industry change come to mix and mingle and be part of the wider media and entertainment community. Meet your next big prospect at a bustling networking event or on the show floor.

Stay ahead of the curve

Whether you’re checking out speakers on the stages, your competitors, potential partners, or even an entirely new market segment, IBC offers a broad view of where the industry is moving – both in the near and long term.

Showcase Innovation

Ground-breaking technology is front and centre at IBC. It’s where media companies of all sizes – from start-ups to global giants – explore the next transformative tech trend.

Understand what customers want

IBC offers a chance to talk to and question prospects, clients and industry observers – giving you real-time business intelligence.

Embrace new trends

IBC is the place to show how your business is championing change – whether that’s pioneering tech innovation, new ways of doing things in the workplace, or adjusting to a fundamental shift in consumer habits.

“IBC2024 was a great success for us, and the speed pitch hosted by AV User Group really helped drive traffic to our booth, from both potential buyers and distributors in market segments we had not yet identified.”
Stian Sagholen
Founder & CEO, Klvr
"IBC’s support reflects their commitment to helping exhibitors like us to maximise impact and ROI. It’s an invaluable resource for any company serious about making a mark."
Limecraft
"IBC is an unrivalled opportunity for us to be able to collaborate with the industry."
John Roberts
Director of Technology, Production & Innovation, ITN
"IBC is the place to go to meet everyone whether that’s customers, suppliers, or potential future collaborators. There’s nothing quite like IBC for the industry."
Andy Hook
Director of Technology and Strategy, d&b
"IBC is unique in that it’s the only event that has the global scale to bring together all the media and entertainment companies across the world."
Anthony Guarino
EVP, Global Production & Studio Tech, Paramount Global
"The connections you can make at IBC with like-minded people are invaluable, as are all the opportunities of what future technology and industry could bring."
Matt Risley
Managing Director of 4Studio, Channel 4
"IBC is where you pick up all the latest trends, what you should be looking out for, where the chances for development and innovation are and what you should be paying attention to."
Polly Hickling
Learning and Development Lead for Media, Eviden
“It's important to be in a place where your imagination is sparked from many different directions globally. At IBC you can achieve all those things in one space over a short period of time.”
Fiona Campbell
Controller Youth Audience, BBC iPlayer and BBC Three - BBC
“IBC is the place where you can get together and share ideas, both with manufacturers, but also with other broadcasters. That’s what keeps us relevant and talking about the right problems.”
Ian Wagdin
Senior Technology Transformation Manager, BBC R&D
“IBC brings the world of media entertainment together to have the critical conversations, necessary for us to think about how we innovate. It's about networking, it's about the people, and it's about collaboration.”
Renard Jenkins
President, SMPTE
"IBC is a great place to connect with peers, network, and discover the latest technology. A truly valuable experience."
Ryan McKenna
Executive Product Manager, BBC
"At IBC, everyone comes together from across the industry to discuss important, industry issues."
Judy Parnall
Head of Standard & Industry, BBC
“What's incredibly important about IBC is the human interactivity, as well as learning about new technologies and industry trends, which you wouldn't have picked up on unless you were here.”
Eddie Hamilton
Editor A.C.E.
“IBC is so important because it provides a venue for the community to come together to offer diverse perspectives that would normally not be able to come out.”
Samira Bakhtiar
Director, Global Media & Entertainment - Amazon Web Services
“Every time I come to IBC, I learn something new. It's a great place to come and learn and get ready for the future.”
Terri Davies
President, Trusted Partner Network
"If you want to know about the technology of the future, you need to be at IBC!"
Roberto Iacoviello
Lead Research Engineer, RAI