Why Exhibit

Connecting Communities

Delivering innovation and empowering people, IBC is where the future of the global media and entertainment industry is defined and actioned. Energising the market, enabling content everywhere, and inspiring new conversations, IBC brings the creative, technology and business communities together to collaborate, learn and unlock new opportunities. 

Exhibitors at the show take advantage of a truly unique gathering of the best and brightest networkers, buyers, innovators and leaders. 

IBC2023 welcomed a large number of new exhibitors, as well as a large number of East and Southeast Asian firms, which featured in the Chinese and South Korean pavilions. The global scope of IBC is growing as exhibitors from Asia Pacific continue to exhibit at the show. This really speaks to the true international nature of IBC and will contribute to the major boost in visitors from the APAC region. 

Enquire about booking a stand for IBC2024 from 13-16 September 2024. 2024 Exhibitor Enquiry

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Reasons to Exhibit

Drive sales and boost your brand

Grow your sales funnel and impact your bottom line by meeting face-to-face with key buy-side decision-makers. IBC is where the industry meets to talk business and make deals.

Build powerful new connections

IBC is where the people propelling media industry change come to mix and mingle and be part of the wider media and entertainment community. Meet your next big prospect at a bustling networking event or on the show floor.

Stay ahead of the curve

Whether you’re checking out speakers on the stages, your competitors, potential partners, or even an entirely new market segment, IBC offers a broad view of where the industry is moving – both in the near and long term.

Showcase Innovation

Ground-breaking technology is front and centre at IBC. It’s where media companies of all sizes – from start-ups to global giants – explore the next transformative tech trend.

Understand what customers want

IBC offers a chance to talk to and question prospects, clients and industry observers – giving you real-time business intelligence.

Embrace new trends

IBC is the place to show how your business is championing change – whether that’s pioneering tech innovation, new ways of doing things in the workplace, or adjusting to a fundamental shift in consumer habits.

Leading Exhibitors at IBC2024

Who Will You Meet


Job Roles:

C-suite, VP, EVP, Director &      Above                                 31%

Manager / Head of Dept    27%

Pro Engineer / Developer  17%

Entepreneur / Freelance    11%

Student / Intern                   5%

Executive / Assistant           5%

Editor / Publisher / Journalist / Writer / Photographer         4%


Attendees from over 170 countries. 

Global audience broken down by region:

Western Europe               71.4%

North America                  8.4%

Asia                                   8.3%

Eastern Europe                 6.5%

Africa & Middle East         4.1%

South America                   1.4%