Why Exhibit

Connecting Communities

Delivering innovation and empowering people, IBC is where the future of the global media and entertainment industry is defined and actioned. Energising the market, enabling content everywhere, and inspiring new conversations, IBC brings the creative, technology and business communities together to collaborate, learn and unlock new opportunities. 

Exhibitors at the show take advantage of a truly unique gathering of the best and brightest networkers, buyers, innovators and leaders. 

Leading global media technology brands exhibiting at IBC2024 included Arabsat, Arri, Avid, AWS, Blackmagic, BT Media, Canon, Comcast, Eutelsat, Evertz, EVS, Google, Grass Valley, Harmonic, Huawei, Imagine Communications, LG, Lawo, LTN, Mediakind, Microsoft, Nagra, Panasonic, Riedel, Ross Video, Samsung, SES, Sony, Tata Comms Media, Telestream, Zero Density, Zixi, and ZTE. There were also 150+ new exhibitors at the show, including 5G Broadcast Collective, CDN Alliance, Datacamp, Eosos, Frequency Networks, Medianet Berlin, Strada, SwXch IO, and Vubiquity, while Benro, Insta360, Robe, The Weather Company, Vecima – plus Yamaha returned to the show for the first time since 2019.

Enquire about booking a stand for IBC2025 from 12-15 September 2025. 2025 Exhibitor Enquiry

Reasons to Exhibit

Drive sales and boost your brand

Grow your sales funnel and impact your bottom line by meeting face-to-face with key buy-side decision-makers. IBC is where the industry meets to talk business and make deals.

Build powerful new connections

IBC is where the people propelling media industry change come to mix and mingle and be part of the wider media and entertainment community. Meet your next big prospect at a bustling networking event or on the show floor.

Stay ahead of the curve

Whether you’re checking out speakers on the stages, your competitors, potential partners, or even an entirely new market segment, IBC offers a broad view of where the industry is moving – both in the near and long term.

Showcase Innovation

Ground-breaking technology is front and centre at IBC. It’s where media companies of all sizes – from start-ups to global giants – explore the next transformative tech trend.

Understand what customers want

IBC offers a chance to talk to and question prospects, clients and industry observers – giving you real-time business intelligence.

Embrace new trends

IBC is the place to show how your business is championing change – whether that’s pioneering tech innovation, new ways of doing things in the workplace, or adjusting to a fundamental shift in consumer habits.

Leading Exhibitors at IBC2024

Who Will You Meet

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Job Roles:

C-suite, VP, EVP, Director &      Above                                 31%

Manager / Head of Dept    27%

Pro Engineer / Developer  17%

Entepreneur / Freelance    11%

Student / Intern                   5%

Executive / Assistant           5%

Editor / Publisher / Journalist / Writer / Photographer         4%

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Attendees from over 170 countries. 

Global audience broken down by region:

Western Europe               71.4%

North America                  8.4%

Asia                                   8.3%

Eastern Europe                 6.5%

Africa & Middle East         4.1%

South America                   1.4%

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