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Why exhibit?
Welcoming 1,300 exhibitors and 45,000 attendees from over 170 countries, IBC offers a truly international platform for creative, technical and commercial conversations.
With an emphasis on companies developing the tools of tomorrow and connections that lead to action, IBC's mission is to create real-world business outcomes.
By exhibiting at IBC, you can take advantage of a truly unique gathering of the best and brightest networkers, buyers, innovators and global leaders.
For companies ready to lead the next chapter of media and technology, IBC2026 is not just an event – it’s the future, created together.
Connect with the right buyers and expand your reach
Exhibiting at IBC places your business at the heart of the global broadcast, media, entertainment and AV technology industry in front of an audience actively looking for insight, innovation and new solutions.
Each year, IBC brings together over 45,000 senior decision-makers, buyers, engineers, creatives and strategists from across the world. But it’s not just the scale of the event that matters - it’s the quality of the conversations taking place. IBC is where industry trends are debated, technology direction is defined, and commercial partnerships begin.
That’s why IBC is consistently recognised by leading industry publications, analysts and media voices as the most important event in the calendar. From broadcast and streaming to AV, IT and content creation, IBC attracts a highly engaged, future-focused audience - the kind that exhibitors want to meet.
Reasons to exhibit
Drive sales and business outcomes
Grow your sales funnel and impact your bottom line by meeting face-to-face with key buyside decision makers. IBC is where the industry meets to talk business and make deals.
Stay ahead of the curve
Whether you’re checking out speakers on the stages, your competitors, potential partners, or even an entirely new market segment, IBC offers a broad view of where the industry is moving – both in the near and long term.
Engage in new ways
IBC continues to strengthen how value is delivered through new engagement formats such as IBC Connect, a curated meetings programme designed to connect exhibitors with senior decision-makers and drive real commercial outcomes.
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“Whether you're a traditional broadcaster, streaming service, sports producer or content creator, the show had something for everyone.”
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"IBC’s support reflects their commitment to helping exhibitors like us to maximise impact and ROI. It’s an invaluable resource for any company serious about making a mark."
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“While AI has been hyped by M&E tech vendors for years, IBC2025 exhibited a sea change in the industry — sleeves have been rolled up”
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“This show is becoming ever more valuable to the professional AV market”
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“This show remains the best crystal ball our industry has.”
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“IBC has become a hub where AV, IT, streaming and content creation converge.”