Put your brand front and centre at the industry's trusted showcase
As the leading event for the media, entertainment, and technology industries, IBC attracts end-users from 170 countries spanning all technology sectors, offering unparalleled opportunities to connect with top networkers, buyers, and innovators. 81% of attendees at IBC2024 meet at least one exhibitor they haven’t previously done business with.
Over half of the visitors who attend IBC are decision-makers with sole or joint responsibility, playing a key role in driving strategic decisions, purchasing choices, and partnerships within their organisations.
Enquire about booking a stand for IBC2025 from 12-15 September 2025.
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Job Roles:
C-suite, VP, EVP, Director & Above 32.6%
Manager / Head of Dept 27.1%
Pro Engineer / Developer 16%
Entepreneur / Freelance 9.8%
Student / Intern 6.3%
Executive / Assistant 5.3%
Editor / Publisher / Journalist / Writer / Photographer 2.9%
Attendees from over 170 countries.
Global audience broken down by region:
Western Europe 73.2%
North America 8.7%
Asia 8.1%
Eastern Europe 4.7%
Africa & Middle East 4%
South America 1.4%
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"IBC is the place to go to meet everyone whether that’s customers, suppliers, or potential future collaborators. There’s nothing quite like IBC for the industry."
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"IBC is unique in that it’s the only event that has the global scale to bring together all the media and entertainment companies across the world."
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"The connections you can make at IBC with like-minded people are invaluable, as are all the opportunities of what future technology and industry could bring."
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"IBC is where you pick up all the latest trends, what you should be looking out for, where the chances for development and innovation are and what you should be paying attention to."
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“It's important to be in a place where your imagination is sparked from many different directions globally. At IBC you can achieve all those things in one space over a short period of time.”
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“IBC is the place where you can get together and share ideas, both with manufacturers, but also with other broadcasters. That’s what keeps us relevant and talking about the right problems.”
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“IBC brings the world of media entertainment together to have the critical conversations, necessary for us to think about how we innovate. It's about networking, it's about the people, and it's about collaboration.”
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"IBC is a great place to connect with peers, network, and discover the latest technology. A truly valuable experience."
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“IBC2024 was a great success for us, and the speed pitch hosted by AV User Group really helped drive traffic to our booth, from both potential buyers and distributors in market segments we had not yet identified.”
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"At IBC, everyone comes together from across the industry to discuss important, industry issues."
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“What's incredibly important about IBC is the human interactivity, as well as learning about new technologies and industry trends, which you wouldn't have picked up on unless you were here.”
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“IBC is so important because it provides a venue for the community to come together to offer diverse perspectives that would normally not be able to come out.”
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“Every time I come to IBC, I learn something new. It's a great place to come and learn and get ready for the future.”
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"IBC is an unrivalled opportunity for us to be able to collaborate with the industry."
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"If you want to know about the technology of the future, you need to be at IBC!"