Sharpen your skills and innovate at the speed of AI. Develop AI solutions in a broadcast stack and create with GenAI.
Code the Future of Broadcast
13-14 September, 2-Day Event | Supported by Formula E
Calling innovators, engineers, content creators and all those looking to create the future of broadcast technology. Gear up for some hands on tech creativity at the intersection of broadcast, monetisation and of course AI.
🚀Tackle Diverse Challenges: Utilise Google Cloud to build out your channel and your content and innovate and create with AI.
🤝Connect & Collaborate: Team up, test your skills, and build something
awesome together.
💡Hear from experts: We'll have lightning talk sessions throughout the day.
This is a free-to-attend event & all levels of experience are welcome! Prizes offered to the Winning Teams!


The Hackfest Dry Run
The IBC x Google Cloud Hackfest journey has officially begun with a high-energy dry run event in London.
Teams from ITV, Channel 4, RTÉ and Sky came together for a day of rapid-fire innovation, creative problem-solving and AI-powered development. The session tested core elements of the upcoming Hackfest challenge and concluded with each team showcasing their results as a glimpse into the groundbreaking ideas we can expect this September.
The dry run confirmed what we already knew: this isn’t your average hackathon. It’s an opportunity to sharpen your skills and innovate at the speed of AI, developing real-world solutions in a broadcast tech stack, collaborating with peers, and creating with generative AI.