Exhibitor Success Stories

Driving Meetings and ROI at IBC

Successful IBC exhibitors don’t wait until September to engage their audience - they start months in advance.

When you book a stand at IBC, you receive a unique IBC Exhibitor Code that allows you to invite customers and prospects to register for free.

Used strategically, this code becomes a powerful pre-show marketing and lead-generation tool, helping you secure meetings, build awareness and arrive onsite with momentum.

Our exhibitor case studies below show how simple, coordinated use of the code can deliver real business results.

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How Exhibitors Use the IBC Exhibitor Code

Exhibitors begin promoting their code from July onwards, using it as a clear call-to-action in pre-show communications.

To ensure consistency and impact, marketing teams provide ready-to-use messaging and visuals that can be shared across the business, keeping communications simple, clear and focused.


Exhibiting at IBC isn’t just about visibility - it’s about creating meaningful connections before, during and after the show.

Exhibit at IBC this September and use the IBC Exhibitor Code to invite customers, book meetings early, and maximise ROI on your stand.

Exhibit at IBC2026

Exhibitor Success in Action

Broadpeak

Broadpeak

Turning invitations into meetings

Broadpeak used the IBC Exhibitor Code to invite existing customers and partners, positioning the invitation as a clear value-add.

By combining email marketing, sales outreach and LinkedIn promotion, the team encouraged contacts not only to register, but to book meetings before the show. Results:

  • 85% of meetings booked before IBC
  • 250+ meetings scheduled ahead of the show
  • Strong customer engagement and awareness pre-event

View Case Study

Canon

Canon

Coordinated teams, measurable impact

Canon aligned marketing, sales and regional teams around the Exhibitor Code, embedding it into emails, internal toolkits and social promotion.

This coordinated approach drove higher-quality stand traffic and made it Canon’s most successful IBC to date.

View Case Study

COAX

COAX

Big impact from a small stand

Despite being a smaller brand, COAX Connectors used the Exhibitor Code consistently across email footers, social media and team communications to raise awareness and invite customers. 

Results:

  • 200+ registrations using the Exhibitor Code
  • A busy stand throughout the show
  • Strong engagement with customers and distributors

View Case Study

We look forward to welcoming you to  IBC2026, which will take place 11-14 September 2026. 

IBC gathers the most influential thought leaders and media brands from across the content and technology landscape for ground-breaking presentations, panel discussions and technical papers. 

Would you like your company to exhibit amongst all other innovators at IBC2026? 

Enquire about exhibiting