13 SEPTEMBER SATURDAY, SHOWCASE THEATRE
Microsoft's programme at the IBC2025 Showcase Theatre answers the question of what it means to be a “Frontier Firm” in the age of agentic AI.
Don't miss their session 'The Frontier of Creativity: Making the Leap to What’s Next' on Saturday, 13 September. Find out more below.
12-15 SEPTEMBER, HALL 8 | FREE-TO-ATTEND
The ever-popular IBC Showcase Theatre offers sessions across all the show days, providing you with the opportunity to hear from top brands and thought leaders as they share their latest thinking on the current trends and technologies that are shaping the future of the media tech industry.
Industry trailblazers set to shape the future on the IBC2025 Showcase Theatre include Evergent, GSMA, One Diversified and Lucid Link.
More about the Showcase Theatre
