What does it mean to be a “Frontier Firm” in the age of agentic AI? Join Kathleen Mitford, Microsoft CVP of Industry Marketing, and Silvia Candiani, Microsoft VP of Media & Entertainment, as they explore how leading media organizations are making the leap to embrace AI, data, and cloud to empower creativity, streamline media workflows, and unlock monetization. The session will also feature a fireside chat with customers who are pioneering this transformation—offering real-world insights and bold perspectives on what’s next for the industry.