The future of media lies in AI systems that seamlessly integrate video, audio, text, and data to create smarter, more responsive content experiences. This panel explores how multimodal AI is revolutionising media workflows from production to distribution, by addressing technical and economic bottlenecks, enabling richer automation for deeper insights, and enhancing collaboration across dispersed creative teams. Our line-up also looks at emerging tech trends around processing closer to data sources at the intelligent edge, unlocking faster and more efficient processing.