From Pitch to Partnership: How Microsoft & The Premier League are Personalizing the Fan Experience

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From Pitch to Partnership: How Microsoft & The Premier League are Personalizing the Fan Experience

12 Sep 2025
IBC Showcase Theatre
IBC Future Tech

Join Simon Crownshaw, Microsoft Worldwide Director of Media & Entertainment, and Alex Willis, Premier League Director of Digital Media and Audience Development, as they uncover how Microsoft and the Premier League are going beyond the game with the Premier League Companion app, powered by Microsoft Copilot, to deliver a tailored and engaging experience for football fans around the world.

Moderator
Simon Crownshaw, Worldwide Strategy Director, Media & Entertainment - Microsoft
Speakers
Alexandra Willis, Director of Digital Media and Audience Development - Premier League