From Pitch to Partnership: How Microsoft & The Premier League are Personalizing the Fan Experience
12 Sep 2025
IBC Showcase Theatre
IBC Future Tech
Join Simon Crownshaw, Microsoft Worldwide Director of Media & Entertainment, and Alex Willis, Premier League Director of Digital Media and Audience Development, as they uncover how Microsoft and the Premier League are going beyond the game with the Premier League Companion app, powered by Microsoft Copilot, to deliver a tailored and engaging experience for football fans around the world.