Alexandra Willis

Alexandra is a digital media, content and marketing specialist, currently employed as Director of Digital Media and Audience Development at the Premier League. Formerly Communications & Marketing Director at Wimbledon and a former sports journalist, Alexandra’s role is to help sporting organisations appeal to the next generation of sports fans and event-goers through the development of content, products and direct to consumer offerings, while also demonstrating that sport can thrive on brand and tradition alongside innovation and new technology.