Ross Tanner

Ross Tanner serves as Senior Vice President for Magnifi across Europe, the Middle East and Africa, leading all commercial growth and strategic partnerships in the region. He focuses on guiding broadcasters, federations, and digital publishers toward AI-powered video solutions that unlock new revenue and fan engagement opportunities.
The EMEA landscape for AI-driven sports production and short video is expanding rapidly. Research projects the European AI in sports market will climb to roughly USD 6.23 billion by 2030 at a compound annual growth rate of nearly twenty percent, while the region’s short video economy is expected to pass USD 5 billion in the same period. Ross focuses on translating this momentum into practical use cases for Magnifi clients, positioning the company as a catalyst for smarter workflows, richer storytelling and data informed monetisation.
Across more than two decades in media, entertainment and sport, Ross has built a reputation for devising and executing global distribution strategies. Before Magnifi he drove commercial expansion at Pixellot, led enterprise sales at Stats Perform, shaped video product strategy at Perform Group and managed broadcast content strategy for the English Football League. Earlier roles at Aurora Media Worldwide, Chelsea Football Club, Gravity Media and other production houses round out a career that blends creative production insight with revenue leadership.