Generative video is everywhere - but too often it’s closed, generic, and disconnected from the real needs of production. At IBC’s Future Tech Stage, Shani Mandel Laufer, VP Strategy & Business Development at Lightricks, will explore how partnerships and new approaches to model design can open the door to more tailored, production-ready workflows. From custom model training to integration into existing pipelines, Shani will share how LTXV, the open and modular video model, is trained to fit into production workflows and go beyond one-size-fits-all results, and show how LTXV can help studios and developers leverage their own IP to achieve consistent, brand-specific styles—while integrating seamlessly into existing creative and technical pipelines.