As the media industry races to keep pace with soaring content volumes and the demands of AI, sustainability and efficiency are becoming as critical as innovation. This panel explores how smarter infrastructure, enriched metadata, and ethical data practices are helping organisations meet their environmental and operational goals while boosting efficiency and saving cost. From energy-efficient data centres and intelligent storage strategies, to AI-driven metadata enrichment and responsible content management, our speakers share the technologies and strategies for data-driven sustainable infrastructure.