Global audiences expect content that feels linguistically, culturally, and emotionally native. The challenge? Scaling high-quality localization fast enough to keep up with release schedules without blowing budgets or sacrificing authenticity. In this session, we’ll explore how emerging AI capabilities can be harnessed responsibly to expand reach and streamline workflows, while still meeting the gold standard of cultural nuance. You’ll gain insights into blending human expertise with machine speed, avoiding the common pitfalls of fully automated translation, and building a localization strategy that keeps you competitive in the next era of global media.