The Digital Media Supply Chain Is Broken. Can AI Fix It?
14 Sep 2025
Future Tech Stage
IBC Future Tech
Here's the truth: the digital media supply chain is more fragmented and complex than ever – but it doesn't have to be. From acquisition to archive, media organizations are grappling with inefficiencies, versioning chaos, rights management hurdles, and the mounting pressure to deliver flawlessly across an ever-growing number of endpoints — all while maintaining speed, scale, and compliance.
In this session we will provide real-world tactics for using AI — along with other emerging technologies — to tackle longstanding pain points and drive meaningful transformation across the digital media supply chain.