A Framework for Generative AI

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A Framework for Generative AI

12 Sep 2025
Future Tech Stage
IBC Future Tech IBC Accelerators

A Framework for Generative AI aims to develop a Generative AI Framework that enables broadcasters to efficiently create various types of media content, including scripts, highlights, short-form promos, TV ads, and marketing materials

Moderator
Muki Kulhan, Accelerator Lead - IBC
Speakers
Felipe Correia da Silva Bittencourt, Entertainment Technology Manager - GLOBO
Jouni Frilander, Innovation Lead - YLE
Roberto Lacoviello - RAI
Yaara Marchiano, Cool Hunter & AI Integration Expert - Yaara Marchiano