The use of AI in media is fundamentally changing how stories are imagined, developed, and iterated at scale. Artists and storytellers are working with AI to expand the canvas of their creativity. Join Google’s Anil Jain and Thomas Iljic for an inside look at how we are partnering with creatives in the industry to empower them with Google DeepMind’s premiere frontier media models. We'll explore how platforms designed specifically for creative teams—like Google Flow—empower creators to bring their own assets and refine their creative process through intelligent, agentic workflows. Featuring insights from our work with leading creatives, this session will demonstrate how the next generation of AI tools acts as a collaborative partner, giving media leaders the tools to enable their teams and unleash their best creative work.