The sports industry is being transformed in real time. AI and advanced data are changing everything from performance analysis to personalized fan experiences, while new platforms are reshaping how audiences engage with teams, leagues, and athletes. At the same time, the battle for media rights is intensifying, as streaming, social, and emerging technologies redefine the value of live sports. This panel explores the new playbook for the future of sports - where technology, fandom, and media economics collide.