Johannes Franken
A long-term HBS collaborator, Johannes joined the company in 2012. Since then, he has led HBS’ Digital department and in this capacity, he has overseen the development and management of the multimedia services offered by HBS on behalf of clients such as FIFA (FIFA World Cup™, FIFA Women's World Cup™) and World Rugby (Rugby World Cup).
Johannes works with organisations to help implement their digital strategies and optimise online presence. Always on the lookout for new, exciting technologies, Johannes has developed projects with XR, AI and data integration; As a founding member and interim lead of skroller, HBS' dedicated digital activation arm, he is pioneering a innovative approach to empowering sports federations to transform athletes into influential creators.
Johannes’s background includes IT-consulting (v3 consulting GmbH) and production management (Plazamedia); his fields of expertise range from technical platforms to content creation for OTT products.
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12-Sep-2026Conference Room 1Powering Production and Live Sports with Connectivity & AI