Mariko Morishita

Mariko Morishita is a Senior Research Director at Dentsu, a leading advertising, marketing, and communications company in Japan, specializing in media and audience research. She researches audience behavior and the impact of technological innovation on the media landscape, with a focus on the evolution of television and video viewing in Japan and internationally, as well as on how audiences in Japan navigate an increasingly complex digital information environment.

Her work spans industry and academia, a recent example being collaborative research with academic institutions on evolving media experiences across generations. She shares her insights through industry publications and speaking engagements at major industry events in Japan. She brings audience research perspectives to industry and policy discussions on the changing media landscape.

Mariko holds a Master of Laws from Keio University and a Master of Business Administration from the University of Tsukuba, and is a member of the Japan Society of Information and Communication Research.