Rob is a consultant, industry analyst, writer and technologist advising international broadcast and media companies, technology vendors and industry associations. He started in the analogue industry at the age of 15 in BBC local radio, going to a wide range of production, technology and consulting roles for tech vendors and broadcasters across Europe, MEA and Asia. As co-founder of Caretta Research, Rob is working with a fast-growing team of leading media-tech analysts to help buyers and suppliers make better technology decisions. He supports multiple leading media technology suppliers on product and go-to-market strategy. Rob holds an MBA with Distinction from Imperial College, London.