Francisco Atunez

Film & TV Director and Creative Director with nearly 25 years of experience leading high-impact audiovisual projects in Portugal and internationally. Three-time International Emmy nominee (2015, 2021, 2023), with work across series, telenovelas, documentaries, advertising and music videos, including the six-season reboot of Morangos com Açúcar for Prime Video/TVI. Currently, as Chief Content Officer at Liga Portugal, I lead the league’s content strategy, building premium, always-on storytelling as a key pillar of the competition’s growth and long-term media vision.