Steve Forde

Steve Forde is Director of Product: Core Experience at ITV. Alongside his partner in product, Lee Marshall, Steve co-leads the product strategy and execution for ITVX, the UK’s premier commercial broadcaster streaming service.
Starting his career at a data marketing agency, Steve developed an early focus on segmentation that fueled his work across UKTV and Channel 4, where he was part of the pivotal launches of 4oD and All 4 while leading the network's viewer data strategy. Naturally evolving into digital product leadership, Steve joined ITV and helped conceptualise and launch ITVX, driving the core app ux, content discovery, video experience and the advertising experience. ITVX has just delivered a record-breaking World Cup—where the platform surpassed 200 million tournament streams and 436 million monthly streams—Steve is now spearheading ITVX's next phase of growth, co-leading AI transformation across the end-to-end product development process, integrating AI-native workflows, LLM-powered semantic content discovery, and machine-learning signals across ITVX's viewer data ecosystem