Live Sports at Scale: Redefining the art of the possible

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Live Sports at Scale: Redefining the art of the possible

11 Sept 2026
Conference Room 1
IBC Conference

Live sports remains the ultimate test for modern media and technology and in 2026 broadcasters have had to rise to the challenge. As audiences grow globally and expectations for seamless, real-time experiences rise, broadcasters and platforms are pushing the limits of what’s possible. From ultra-low latency streaming and cloud-based production to interactive fan engagement and AI-driven personalization, delivering live sports at scale demands constant innovation. Our series of case studies will explore the breakthroughs transforming live sports.

Speakers
Frank Dunne, Editor at Large - SportBusiness
Jane Stiller, Chief Viewing Officer - ITV
Oscar Sanchez, Head of Host Broadcast Production - FIFA
Yiannis Exarchos, CEO - OBS
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IBC2026

Join the global media, entertainment and technology community at IBC26, 11 to 14 September at RAI Amsterdam, to connect with industry leaders, discover the latest innovations, and find practical ideas you can apply.

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