A new settlement is approaching for how television is distributed, found, trusted, regulated and paid for. This discussion will draw out the key issues arising from the move to IP and the use of AI across all aspects of TV production, distribution and discovery. It will set out a guiding star for the future of TV – universal, resilient, accessible, prominent and open to innovation – and examine the strategic choices now facing broadcasters, platforms, network operators and policymakers. The session will also examine why the shift to all-IP could become the biggest reordering of television in a generation – and one of its biggest opportunities.