Raymundo Barros

As CTO at Globo, Raymundo Barros oversees the company's Media Supply Chain, Broadcast Engineering, Corporate IT, and Digital Products and Platforms. A visionary leader in media technology, he is driving Globo's digital transformation—pivoting the organization from a traditional content-centric media company into a dynamic Mediatech powerhouse through an ambitious portfolio of direct-to-consumer (D2C) products and data monetization initiatives.
During his impressive 44-year tenure at Globo, Raymundo has spearheaded monumental technological shifts. His key achievements include leading the transition to digital TV, pioneering the creation and distribution of high-end 4K and 8K formats, launching Globo’s premier OTT platform, Globoplay, and executing a massive Cloud Migration Program. Before assuming his current role, he held critical leadership positions including Engineering Manager at an O&O regional station, Director of Engineering at TV Globo São Paulo, and Director of Engineering for Entertainment, where he led technical operations for major telenovelas, series, and reality shows.
Beyond Globo, Raymundo is a prominent leader in the global broadcast industry. He serves as a Member of the Board of Directors of the ATSC (Advanced Television Systems Committee) and is the Chairman of the Brazilian Digital TV Forum (FSBTVD). In this capacity, he leads a coalition of broadcasters, OEMs, software developers, and universities in shaping the technical standards and operational guidelines for Brazil's future TV 3.0 under the Ministry of Communications.