Panel: Who will be the Winners and Losers in the Next Phase of the Creator Economy?

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Panel: Who will be the Winners and Losers in the Next Phase of the Creator Economy?

12 Sept 2026
Conference Room 1
IBC Conference

The creator economy is evolving fast- shaped by AI, shifting platforms, new business models, and changing audience expectations. As the space matures, opportunities are growing, but so are the challenges. Which creators, companies, and communities will thrive in this next chapter? And who risks being left behind as the rules of influence, monetization, and discovery are rewritten? This panel explores the power shifts defining the future of the creator economy - and the winners and losers emerging along the way.

Speakers
Helen O’Donnell, Interim VP. Content & Creators - BBC Studios Digital Brands
Sami Qasem, Director of Creator and Content Partnerships - Tubi
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