Panel: The Winners and Losers in the Creator Economy: Can MSM Compete? Or are Creators the New Media Elite?

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Panel: The Winners and Losers in the Creator Economy: Can MSM Compete? Or are Creators the New Media Elite?

12 Sept 2026
Conference Room 1
IBC Conference

An all-star panel of big brains debates the future of media - is it all about creators, or will the mainstream media giants push back? As the space matures, opportunities are growing, but so are the challenges. Which creators, companies, and communities will thrive in this next chapter? This panel explores the power shifts defining the future of the creator economy and who risks being left behind as the rules of influence, monetization, and discovery are rewritten?

Moderator
Evan Shapiro, Media Cartographer - ESHAP
Panellist
Helen O'Donnell
Helen O'Donnell, Interim VP. Content & Creators - BBC Studios Digital Brands
Jorrit Eringa
Jorrit Eringa, Head of Media Partnerships, DACH, The Netherlands and Nordics - Snap Inc
Sami Qasem
Sami Qasem, Director of Creator and Content Partnerships - Tubi
Tim Haubeil
Tim Haubeil, Channel Director - Sidemen Entertainment
Will Pithers
Will Pithers, Strategic Partner Manager, Sport - META
View all IBC2026