Manik Bambha

Manik Bambha is a co-founder and President of ViewLift, where he has helped build one of the industry's leading direct-to-consumer streaming platforms for sports and media organizations worldwide. A seasoned executive with deep expertise across technology, strategy, product, and operations, Manik brings a rare combination of technical depth and business acumen to the media and entertainment industry, with a strong command of mobile, OTT, CDN, live streaming, and distribution technologies.

Before co-founding ViewLift, Manik held engineering leadership roles at some of the biggest names in technology and media, including Fox Interactive Media and Myspace, where he gained firsthand experience building and scaling large consumer platforms at the intersection of content and technology.

Under Manik's leadership, ViewLift has grown into a global technology partner for sports and media organizations. Its sports clients include the National Hockey League, 17 US top professional sports teams, six Regional Sports Networks, the Professional Fighters League, and the World Racing Group, among others, while its media clients include Versant and Kroenke Sports & Entertainment's MOTV.

Manik has also guided ViewLift's investment in advanced technology, including multi-cloud infrastructure that gives customers the flexibility to choose their preferred cloud provider for their DTC streaming platform, as well as a growing suite of practical AI innovations such as AI Clipping, FanAssist AI, personalization powered by Vertex AI, and Conversational AI Search. These capabilities reflect his continued focus on helping clients acquire and retain viewers while staying ahead of the competition in an increasingly fragmented streaming landscape.