IBC Showcase Theatre

The ever-popular IBC Showcase Theatre returns to its new location in Hall 3, showcasing the latest innovations and solutions shaping the media and entertainment industry.

This purpose-built theatre, with seating for over 240 attendees, offers a programme of free-to-attend sessions featuring strategic insights, thought leadership, and the latest developments from some of the industry's fastest-growing sectors.

Industry trailblazers at the IBC2026 Showcase Theatre include Google Cloud, Accenture, Gracenote, Oracle, Evergent and Globant.

Register for IBC2026    View the 2026 Showfloor Agenda

IBC2026 Showcase Theatre Programme

Showcase Theatre

Free to Attend

  1. From Hype to Production: AI's Real Impact on Media & Entertainment
    Showcase Theatre
    Artificial intelligence has moved from novelty to necessity across the media and entertainment value ...
    Speakers
    Anish Agarwal
    Anish Agarwal - Global Fortune 500 Media & Entertainment Company
  2. Plex + Device.io: Building a Social Streaming Experience Across a Fragmented CTV Ecosystem
    Showcase Theatre
    How do you deliver a compelling native, high-quality experience across every device and platform you ...
    Moderator
    Chris White
    Chris White, Chief Revenue Officer - Device.io
    Panellist
    Scott Olechowski
    Scott Olechowski, Chief Product Officer & Co-founder - Plex
  3. AI-native media operations: Rethinking the content supply chain for growth
    Showcase Theatre
    Industry leaders from across telcos, broadcasters and the wider ecosystem will discuss how AI is res ...
    Moderator
    Daniel Farrell
    Daniel Farrell, Managing Director, Communications & Media Lead, UK & Ireland - Accenture
    Panellist
    David Travis
    David Travis, Group Director of Content, Broadcast & Platforms - Sky
    Gorka Llort
    Gorka Llort, Director, Digital Business - MotoGP™ Sports Entertainment Group
    Just Hut
    Just Hut, Lead, Media Experience - KPN
  4. Experimental to Essential: AI solutions built for your streaming
    Showcase Theatre
    AI is moving from an experiment to a key revenue driver for broadcasters. Join Google Ad Manager for ...
    Moderator
    Liz Ferguson
    Liz Ferguson, Strategic Partner Lead, Broadcast and Video, Sellside Partnerships UK&I - Google
    Speakers
    Inderpreet Sandhu
    Inderpreet Sandhu, Global Head of CTV Partner Development & Growth - Google Ad Manager
    Jatin Dev
    Jatin Dev, Principal Partner and EMEA DAI Sales Lead - Google Ad Manager
    Panellist
    James Pearce
    James Pearce, EVP Broadcast and Streaming - DAZN
  5. When The World Is Watching: How Akamai and MediaKind combine cloud scale, broadcast-grade video and intelligent workflows for the biggest live moments
    Showcase Theatre
    This summer’s World Cup once again showed what happens when the world turns up at the same time. Mil ...
    Moderator
    Paul O'Donovan
    Paul O'Donovan, Senior Director Product Management - MediaKind
    Panellist
    Cory Zachman
    Cory Zachman, Chief Technology Officer - MediaKind
    Will Law
    Will Law, Chief Architect - Cloud Technology Group - Akamai
  6. Monetising the Moment: Scaling Live Streaming Across Markets, Clouds and Audiences
    Showcase Theatre
    Live streaming promises premium audiences, but monetising it across markets is anything but simple. ...
    Moderator
    Pablo Guaglianone
    Pablo Guaglianone, EMEA Business Development - Integrient
    Panellist
    Wiaam Sliman
    Wiaam Sliman, Technology Principal - Infosys
    Xavier Denis
    Xavier Denis, Director of Video Ad Insertion Products - Aurora Networks
  7. From Experiment to Everyday Work: How AI Agents Are Changing Media
    Showcase Theatre
    AI agents are starting to move beyond demos and become part of how media companies actually operate. ...
    Moderator
    Carolina Dolan Chandler
    Carolina Dolan Chandler, CTO for the Media, Entertainment, Sports and Hospitality AI Studio - Globant
    Panellist
    Andy Beach
    Andy Beach, Founder & Principal - Alchemy Creations
  8. The New Frontier: Redefining Multi-Camera Virtual Production
    Showcase Theatre
    Join Sony, together with Stephan Heimbecher SWR,  David Knapp CEO  AV-Professional, who recently del ...
    Moderator
    Anna Doublet
    Anna Doublet, Business Development Manager - Sony
    Panellist
    David Knapp
    David Knapp, CEO - AV Professional
    Roberto Iacoviello
    Roberto Iacoviello, Lead Research Engineer - RAI/EBU Representative
    Stephan Heimbecher
    Stephan Heimbecher, Head of ARD Competence Centre, Production & Infrastructure - SWR/ARD
Showcase Theatre

Free to Attend

  1. Personalise Audience Experiences with Multimodal Generative AI
    Showcase Theatre
    Audience loyalty now demands context, not just content. Move beyond simple metadata to deliver hyper ...
    Moderator
    Regine Gatzka
    Regine Gatzka, Head of Google Cloud Enterprise Sales for Media, Entertainment and Telecommunication in DACH - Google Cloud
    Panellist
    Blake Bassett
    Blake Bassett, SVP of Product, Platform & Monetisation - Tubi
    John Hogan
    John Hogan, CTO - Stan Streaming
    Manik Bambha
    Manik Bambha, President - ViewLift
  2. How M&E is Leveraging Generative AI and AI Agents
    Showcase Theatre
    The industry is evolving at breakneck speed, and the key to keeping pace isn't just faster tools—it’ ...
    Moderator
    Sarah Matarrese
    Sarah Matarrese, Key Account Executive, Media & Entertainment - Google Cloud
    Panellist
    Jo Plaete
    Jo Plaete, Chief Technology Officer - BRAHMA AI
    Lion Schulz
    Lion Schulz, Head of Machine Learning - Bertelsmann AI Hub
    Sudheer Sirivara
    Sudheer Sirivara, EVP, Content, Streaming & Advertising Platforms - Warner Bros. Discovery
  3. Redefining Content Production Management with Generative AI
    Showcase Theatre
    In an era of relentless demand for fresh content, the bottleneck is rarely the size of the idea—it i ...
    Moderator
    Buzz Hays
    Buzz Hays, Global Market Lead Entertainment Industry, Google Cloud - Google Cloud
    Panellist
    Bernie Milan
    Bernie Milan, Global Lead GenMedia, AI Practice - Google Cloud
    Kenna Hilburn
    Kenna Hilburn, CPO - AVID Technology
    Kevin Lingley
    Kevin Lingley, EVP AI - Fremantle
  4. Re-Engineering the Fan Experience: The New Rules of Monetising a Global, Digital-First Audience
    Showcase Theatre
    A single tournament can now be monetised through a dozen different models simultaneously: free-to-ai ...
    Speakers
    Craig Ferguson
    Craig Ferguson, AVP, Sales, Europe - Evergent
    Gorka Llort
    Gorka Llort, Director, Digital Business - MotoGP™ Sports Entertainment Group
    Vijay Sajja
    Vijay Sajja, Founder and CEO - Evergent
  5. The Borderless Production Platform: Cloud, Collaboration, and AI at DAZN
    Showcase Theatre
    Your best editor finishes their shift. Someone on the other side of the world picks it up without mi ...
    Moderator
    Tom Holmes
    Tom Holmes, Strategic Account Director - LucidLink
    Panellist
    Matt Lee
    Matt Lee, Lead Editor - DAZN
    Nick Lewis
    Nick Lewis, Head of Automation - DAZN
  6. A Software Revolution: The Future of Content Workflows
    Showcase Theatre
    The broadcast industry is undergoing a profound transformation as software-defined technologies resh ...
    Moderator
    Stuart Newton
    Stuart Newton, Regional Sales Head - Sony
    Panellist
    David O'Carroll
    David O'Carroll, Chief Operating Officer - Aurora Media Worldwide
  7. Beyond Broadcast: MOQ for Live Delivery
    Showcase Theatre
    MOQ is more than a new transport protocol. It is a new way to build live video delivery, where cloud ...
    Moderator
    Gaurab Upadhaya
    Gaurab Upadhaya, Core Infrastructure Engineering Architect, Media Services - Oracle
Showcase Theatre

Free to Attend

  1. Driving True Transformation vs Incremental Change with AI
    Showcase Theatre
    As novel technological advancements come online, adoption has historically unfolded over three stage ...
    Moderator
    Marion Ranchet
    Marion Ranchet, Founder - Streaming Made Easy
    Panellist
    Christofer Peilitz
    Christofer Peilitz, Head of Pay TV - Telia
    Scott Olechowski
    Scott Olechowski, Chief Product Officer & Co-founder - Plex
    Tyler Bell
    Tyler Bell, SVP, Product - Gracenote
  2. Broadcasting's Next Billion: Bringing Global Leaders Together at WAVES 2027
    Showcase Theatre
    The session will position WAVES 2027 as the world's definitive gathering point for media, entertainm ...
    Moderator
    Mr Sunil
    Mr Sunil, President BES (I), President IETE, Chairman Engineering Council of India and former ADG - President BES (I), President IETE, Chairman Engineering Council of India and former ADG
    Panellist
    Elisabetta Cartoni
    Elisabetta Cartoni, CEO - Cartoni SpA
    Kumar Tuhin
    Kumar Tuhin, H.E The Ambassador of India to the Kingdom of the Netherlands - Ambassador
    Miro Rusko
    Miro Rusko, Managing Director - OCTOPUS Newsroom APAC
    Prithul Kumar
    Prithul Kumar, Joint Secretary, Ministry of Information & Broadcasting - Government of India
  3. Engineering Interoperability for Measurable Return
    Showcase Theatre
    How does interoperability in media create operational value? Rather than treating interoperability a ...
    Speakers
    Gareth Gordon
    Gareth Gordon, Chief Operating Officer - QTV
    Richard Hardege
    Richard Hardege - Ross Video
  4. From Broadcast to LEO: Building the Next Generation of Global Connectivity
    Showcase Theatre
    The media and connectivity landscape is evolving rapidly. Traditional broadcast infrastructure remai ...
    Speakers
    Cristiano Benzi
    Cristiano Benzi, SVP, Global Video Products Development - Eutelstat
    Millad Aziz Zadeh
    Millad Aziz Zadeh - North Telecom
    Mohammad Nazari Mehrabi
    Mohammad Nazari Mehrabi, Sales Director & Head of Broadcasting - NorthTelecom
  5. From Blueprint to Broadcast: Launching a news operation in Ukraine during wartime
    Showcase Theatre
    This session presents the story behind Newsmax Ukraine, a new Ukrainian news operation created throu ...
    Panellist
    Adam Leah
    Adam Leah, Creative Director - nxtedition
    Eric Schmidt
    Eric Schmidt, Vice President Distribution - Newsmax USA
    Laurent Mairet
    Laurent Mairet, Managing Partner Broadcast Solutions MENA - Broadcast Solutions
    Ludmila Nemyria
    Ludmila Nemyria, Editor in Chief - Newsmax Ukraine
    Quentin Ankri
    Quentin Ankri, Vice President Partnerships - Newsmax USA
Showcase Theatre

Free to Attend

  1. How CBS News and Stations are Transforming their Video Archive into a Searchable, Scalable Asset
    Showcase Theatre
    How do you turn a practical archive problem into a strategic AI opportunity? In this panel, leaders ...
    Speakers
    Eduardo Mancz
    Eduardo Mancz, President & CEO - Fonn Group, Americas
    Ross Dagan
    Ross Dagan, EVP and Head, CBS News Operations & Transformation - CBS News And Stations
    Soyoung Lee
    Soyoung Lee, Co-founder - TwelveLabs

IBC2026 Showcase Theatre Highlights

Additional Content Includes:

IBC Future Tech

IBC Talent Programme

IBC Owner Programme

IBC Accelerator Programme

IBC Content Everywhere

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