IBC Showcase Theatre

The ever-popular IBC Showcase Theatre returns to its new location in Hall 3, showcasing the latest innovations and solutions shaping the media and entertainment industry.

This purpose-built theatre, with seating for over 240 attendees, offers a programme of free-to-attend sessions featuring strategic insights, thought leadership, and the latest developments from some of the industry's fastest-growing sectors.

Industry trailblazers at the IBC2026 Showcase Theatre include Google Cloud, Accenture, Gracenote, Oracle, Evergent and Globant.

Register for IBC2026    View the 2026 Showfloor Agenda

IBC2026 Showcase Theatre Programme

Showcase Theatre

Free to Attend

  1. The New Frontier: Redefining Multi-Camera Virtual Production
    Showcase Theatre
    Join Sony, together with David Knapp CEO of AV-Professional, who recently delivered an exceptional L ...
    Moderator
    Anna Doublet
    Anna Doublet, Business Development Manager - Sony
    Panellist
    David Knapp
    David Knapp, CEO - AV Professional
    Roberto Iacoviello
    Roberto Iacoviello, Lead Research Engineer - RAI/EBU Representative
  2. AI-native media operations: Rethinking the content supply chain for growth
    Showcase Theatre
    Industry leaders from across telcos, broadcasters and the wider ecosystem will discuss how AI is res ...
    Moderator
    Daniel Farrell
    Daniel Farrell, Managing Director, Communications & Media Lead, UK & Ireland - Accenture
    Panellist
    Gorka Llort
    Gorka Llort, Director, Digital Business - MotoGP™ Sports Entertainment Group
    Just Hut
    Just Hut, Lead, Media Experience - KPN
  3. From Experiment to Everyday Work: How AI Agents Are Changing Media
    Showcase Theatre
    AI agents are starting to move beyond demos and become part of how media companies actually operate. ...
    Moderator
    Martin Nanni
    Martin Nanni, CSO for the Media, Entertainment, Sports and Hospitality AI Studio - Globant
Showcase Theatre

Free to Attend

  1. Personalise Audience Experiences with Multimodal Generative AI
    Showcase Theatre
    Audience loyalty now demands context, not just content. Move beyond simple metadata to deliver hyper ...
    Moderator
    Albert Lai
    Albert Lai, Global Director for Telco, Media & Technology - Strategic Industries - Google Cloud
    Panellist
    Blake Bassett
    Blake Bassett, SVP of Product, Platform & Monetisation - Tubi
  2. How M&E is Leveraging Generative AI and AI Agents
    Showcase Theatre
    The industry is evolving at breakneck speed, and the key to keeping pace isn't just faster tools—it’ ...
    Moderator
    Anshul Kapoor
    Anshul Kapoor, Director, Strategic Industries, Global Media & Entertainment - Google Cloud
    Panellist
    Jo Plaete
    Jo Plaete, Chief Technology Officer - BRAHMA AI
  3. Redefining Content Production Management with Generative AI
    Showcase Theatre
    In an era of relentless demand for fresh content, the bottleneck is rarely the size of the idea—it i ...
    Moderator
    Buzz Hays
    Buzz Hays, Global Lead for Entertainment Industry Solutions - Google Cloud
    Panellist
    Kenna Hilburn
    Kenna Hilburn, CPO - AVID Technology
    Kevin Lingley
    Kevin Lingley, EVP AI - Fremantle
  4. The Borderless Production Platform: Cloud, Collaboration, and AI at DAZN
    Showcase Theatre
    Your best editor finishes their shift. Someone on the other side of the world picks it up without mi ...
    Moderator
    Tom Holmes
    Tom Holmes, Strategic Account Director - LucidLink
    Panellist
    Matt Lee
    Matt Lee, Lead Editor - DAZN
    Nick Lewis
    Nick Lewis, Head of Automation - DAZN
  5. A Software Revolution: The future of Broadcast Workflows
    Showcase Theatre
    The broadcast industry is undergoing a profound transformation as software-defined technologies resh ...
    Moderator
    Stuart Newton
    Stuart Newton, Regional Sales Head - Sony
    Panellist
    David O'Carroll
    David O'Carroll, Founder & Managing Director - Aurora Media Worldwide
  6. Beyond Broadcast: MOQ for Live Delivery
    Showcase Theatre
    MOQ is more than a new transport protocol. It is a new way to build live video delivery, where cloud ...
    Moderator
    Gaurab Upadhaya
    Gaurab Upadhaya, Core Infrastructure Engineering Architect, Media Services - Oracle
Showcase Theatre

Free to Attend

  1. Driving True Transformation vs Incremental Change with AI
    Showcase Theatre
    As novel technological advancements come online, adoption has historically unfolded over three stage ...
    Moderator
    Tyler Bell
    Tyler Bell, SVP, Product - Gracenote

Additional Content Includes:

IBC Future Tech

IBC Talent Programme

IBC Owner Programme

IBC Accelerator Programme

IBC Content Everywhere

IBC Conference

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