Liz Ferguson

Liz Ferguson is a Senior Strategic Partner Lead for Google Sellside, where she advises top-tier traditional broadcasters and video partners in the UK and Ireland on complex AdTech strategies. A true champion for her partners, she focuses on accelerating their digital transformation and driving programmatic revenue growth.
With over a decade of leadership experience, Liz is a recognized global authority in building and commercialising digital communities and her expertise bridges AdTech, social video, and streaming ecosystems. She is known for being a passionate storyteller earning her regular conference speaking engagements.
Prior to her London-based role, Liz was the Media Company Lead for YouTube Content Partnerships in Australia and New Zealand, where she was instrumental in growing audiences and revenue across news, sport, and entertainment.
Liz thrives at the intersection of amazing content, engaged audiences, and clever advertising.