Join Sony, together with David Knapp CEO of AV-Professional, who recently delivered an exceptional Live Multicamera PoC with SWR and Roberto Iacoviello representing the European Broadcasting Union (EBU) for an insightful panel exploring how VP multicamera workflows are redefining live production across broadcast and professional AV environments.

As audience expectations continue to grow, production teams are under increasing pressure to deliver more engaging content with greater efficiency. This session will examine how synchronised multicamera workflows with a Virtual Production environment enables high-quality, scalable productions while simplifying operations and expanding creative possibilities.

Drawing on real-world case studies, the panel will demonstrate how these workflows have been applied across a range of productions.

SWR Multicam Case Study: A live production deployed Sony's multicam workflow with VP at SWR to synchronize multiple cameras across the venue, delivering seamless coverage with minimal latency. The result was faster content delivery, greater creative flexibility, and a premium viewing experience for both live audiences and broadcast platforms.

EBU Virtual Production study: EBU perspectives will highlight emerging industry practices and the importance of open, flexible workflows that support innovation across broadcasters and media organizations.

The panel will share practical insights into deployment, workflow integration, interoperability, and the evolving role of IP in modern production ecosystems.

Whether you are a broadcaster, systems integrator, production professional, or content creator, this session will provide valuable takeaways on how multicam can improve efficiency, enhance storytelling, and create more immersive live experiences across productions of every scale.