As novel technological advancements come online, adoption has historically unfolded over three stages. First, individuals and enterprises apply the new technology to existing processes. Then, they use it to solve different, larger problems. Finally, when the tech’s true power is evident, they reimagine everything and leverage it to achieve a whole new set of desired outcomes.
The global media and entertainment industry is in the earliest stages of the AI era and adoption for content search and discovery use cases is ramping up. But are these initiatives seeking true transformation or incremental change? This session features forward-thinking executives discussing their companies’ AI journeys, how they’re approaching adoption, key lessons learned and what they believe is ultimately possible using the technology.