Google Cloud Programme

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Showcase Theatre
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    AI is moving from an experiment to a key revenue driver for broadcasters. Join Google Ad Manager for an inside look at how Gemini is being applied to accelerate operations and address core monetisatio ...
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    How do you deliver a compelling native, high-quality experience across every device and platform your audience uses, with a distributed engineering team? Scott Olechowski, Co-Founder of Plex, and Chri ...
Showcase Theatre
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    The industry is evolving at breakneck speed, and the key to keeping pace isn't just faster tools—it’s empowering the creatives and business user alike. As production and distribution demands scale, le ...
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    Audience loyalty now demands context, not just content. Move beyond simple metadata to deliver hyper-personalised, real-time experiences. Discover how leading companies use multimodal AI to reason acr ...
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    In an era of relentless demand for fresh content, the bottleneck is rarely the size of the idea—it is the time it takes to bring it to life. Today, visionary production teams are leveraging generative ...

IBC Showcase Theatre

The ever-popular IBC Showcase Theatre returns to its new location in Hall 3, showcasing the latest innovations and solutions shaping the media and entertainment industry.

This purpose-built theatre, with seating for over 240 attendees, offers a programme of free-to-attend sessions featuring strategic insights, thought leadership, and the latest developments from some of the industry's fastest-growing sectors.

View the entire Showcase Programme    

View the 2026 Showfloor Agenda

Additional Content Includes:

IBC Future Tech

IBC Talent Programme

IBC Owner Programme

IBC Accelerator Programme

IBC Content Everywhere

IBC Conference