AI is moving from an experiment to a key revenue driver for broadcasters. Join Google Ad Manager for an inside look at how Gemini is being applied to accelerate operations and address core monetisation challenges from scaling live events, improving distribution, yield, efficiencies to improving personalisation, all while keeping control firmly in the hands of broadcasters.

Then, hear from DAZN on the continued evolution of their partnership with Google Ad Manager, spanning high-stakes live sports monetisation and new AI-driven capabilities across their sports entertainment business to improve personalisation, distribution and monetisation.