"A single tournament can now be monetised through a dozen different models simultaneously: free-to-air in one market, SVOD in another, a one-off event pass in a third, and bundled with a telco in a fourth. This fragmentation isn't a problem to solve; it's the new economics of sports media, emerging alongside a fan base that looks very different from five years ago. Global sports properties are reinventing themselves as entertainment brands to reach younger, digital-native audiences, experimenting with new formats and direct-to-fan experiences. At the same time, the past year's biggest events and tournaments have shown just how fragmented and real-time fan attention has become. Audiences shift by the minute around key moments, move across multiple screens, and behave differently across markets..
Every spike in attention, every new format, every market, is a different opportunity to monetise. Capturing these opportunities in real time demands treating global operations, revenue optimisation, and the subscriber journey as one connected challenge.

Join Evergent to discuss how they are turning this complexity into a revenue advantage, building a fan experience that works from sign-up through retention, and managing multiple business models simultaneously without disrupting the viewer experience. "